Average CTRs display and search advertising – 2022 compilation
Smart Insights
NOVEMBER 21, 2022
Looking to forecast your return-on-investment from digital media?
TikTok launches its search ads
illumin
NOVEMBER 7, 2024
TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio.
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The Google monopoly verdict: More industry reactions
Martech
AUGUST 13, 2024
With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Google’s response to the ruling is amusing but they have a point – they have made the best search engine and nothing else has come close for decades.” Here’s a selection of comments grouped by topic.
Contextual Data Is The Backbone Of Commerce Media
AdExchanger
NOVEMBER 2, 2023
Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. In the five years since its birth, commerce media has hit $200 billion in revenue. As a benchmark, Search advertising is […] The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger.
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Second quarter saw slowing ad spend on most platforms
Martech
JULY 31, 2024
Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s search advertising landscape showed mixed results in Q2 2024.
CPM 114
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Marketers are going to have to wait for search advertising on TikTok
Digiday
MAY 21, 2023
The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K.,
TikTok Search Ads Campaign launches in US
Martech
SEPTEMBER 24, 2024
TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. This new feature lets advertisers capture attention at critical moments of intent. Why we care. Of course, the impending U.S.
Executive Summary | Reality Check: The 2025 Advertising Trends Report
Basis
DECEMBER 4, 2024
This Executive Summary examines the core themes and trends outlined in the report, providing actionable insights for marketers and advertisers looking to thrive in the evolving digital landscape. Data is King: The continued growth of commerce media is yet another point in favor of brands developing robust first-party data strategies.
Advertising 82
82 
Using Google Analytics 4 integrations for insights and media activations
Martech
JUNE 29, 2022
If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Marketing integrations for media platforms. It’s a programmatic advertising platform.
Media 110
110 
CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It
AdExchanger
NOVEMBER 12, 2023
In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. Here’s How Retail Media Can Transform It appeared first on AdExchanger. But watching US-based […] The post CTV Isn’t Living Up To The Hype.
Retail 119
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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India
InMobi
JULY 17, 2020
In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.
How marketers used the Super Bowl to influence fans on social media and search
Martech
FEBRUARY 14, 2022
Social media influence. One final point to note about Super Bowl ad traction and marketing success – views don’t always correlate to search and discovery. The five most searched advertisements during the game were Budweiser, Michelob ULTRA, Doritos, Coinbase and Chevy. Image: Zeta Global.
Media 98
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Media Buying Briefing: Where media agencies will focus their energies this year
Digiday
JANUARY 1, 2023
Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make.
Media 72
72 
Google’s antitrust trial spotlights search ads on the final day of closing arguments
Digiday
MAY 3, 2024
of Justice sought to show the search giant as the only player in a game with rising prices. This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns.
Marketers are not won over by new AI-powered search tools
Digiday
OCTOBER 15, 2024
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns.
11 Social Media Advertising Trends You Can’t Ignore in 2023
Single Grain
JULY 19, 2023
As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? Because of that, more advertisers are investing in Instagram ads.
Media 73
73 
The global ad spending slowdown is real as online media platforms brace for downturn
Digiday
JULY 29, 2022
Add onto that the fact that macroeconomic issues take a while to trickle through to advertising, as well as the loss of third-party addressability and how it continues to throttle the flow of media dollars into some platforms more than others. billion in ad revenue in the second quarter, up 4.8% from a year earlier.
Media 83
83 
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
Digiday
NOVEMBER 28, 2023
A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
Digiday
SEPTEMBER 17, 2023
Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8
Ad Tech 99
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What Is Retail Media & Retail Media Networks (RMNs)?
Clearcode
MARCH 23, 2023
Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.
Retail 59
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Google expands ‘conversational’ generative AI tools for advertisers powered by Gemini
Digiday
JANUARY 23, 2024
Google is expanding use of its powerful new Gemini AI model to let more search advertisers create campaigns with a single URL. The search giant yesterday said its “conversational” generative AI tools are now available for beta access to advertisers in the U.S. Continue reading this article on digiday.com.
Conversion 91
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What’s the difference between adtech and martech
illumin
JANUARY 2, 2025
Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech platforms are typically involved with search advertising, display advertising , video advertising , mobile advertising, and the placement of ads on websites and networks.
MarTech 59
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Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Digiday
JANUARY 15, 2025
Entire direct-to-consumer empires have been built on the back of paid social and search advertising. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead them toward TV and CTV inventory.
Why Google on trial is the pivotal moment that could shape the future of online advertising
Digiday
SEPTEMBER 11, 2023
If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Advertising 99
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Most marketers don’t expect ad spend drop until next year
Martech
AUGUST 1, 2022
media owners’ ad revenue is expected to grow by 11% according to MAGNA, a media intelligence company. Smaller social media companies are being hit even harder. billion, a 13% increase from 2Q 2021, with search advertising doing particularly well. Source IAB 2H 2022 Flash Bulletin: U.S. That’s down 1.5%
Marketing 117
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Developing Machine Learning (ML) & AI Models in AdTech [+Examples]
Clearcode
OCTOBER 31, 2024
Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
Digiday
SEPTEMBER 30, 2024
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Marketers are so far intrigued, but are still wondering if it’s the right fit.
Advertising 74
74 
Proven YouTube Lead Generation Tactics From Agency Leaders
Single Grain
FEBRUARY 25, 2025
The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product. This fundamental difference makes it difficult to replicate the performance of search ads. Contact us today to learn more.
Agency 52
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Maxus wins digital media for property giant JLL
More About Advertising
JUNE 27, 2016
JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media.
Media 40
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How AI is impacting search advertising’s growth
Digiday
JUNE 21, 2023
Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tools like ChatGPT, many agencies are adapting to how people’s search behavior is changing — from improving product targeting and keywords to providing context and preemptive information.
Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
Digiday
OCTOBER 9, 2024
Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations.
Ad Tech 66
66 
75% of Businesses to Up Data Related Technology Spend in 2023
Martech Series
FEBRUARY 15, 2023
Eighty-five percent of marketers said they will increase their advertising budgets in 2023 with 65% dedicating more money to search advertising. Sixty percent of marketers will invest in new software to improve their data strategies and 56% plan to update their data infrastructure.
Digital Advertising Guide
Adtelligent
JULY 19, 2022
As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.
Advertising 98
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Top 100 Advertising Revenue Statistics to Inform Your Campaign
Single Grain
JUNE 13, 2023
Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 native advertising will make up 59.7%
Advertising 102
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DMS And Seekr Announce New Strategic Partnership
Martech Series
AUGUST 9, 2022
Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc., Seekr plans to increase consumer engagement across its platforms and scale audience engagement by leveraging the power of the award-winning DMS toolset, inclusive of the DMS first-party data, expansive media reach and proprietary technologies.
Marketers under pressure to cut martech spend
Martech
MAY 22, 2023
Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The state of martech spend.
MarTech 111
111 
Looka Inc. Designs Winning Ad Strategy with Microsoft Advertising
Martech Series
OCTOBER 5, 2022
a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc.,
Real Estate 96
96 
Search and Social Innovations List [October 2022]
Basis
OCTOBER 27, 2022
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. New Report Confirms Search Advertising is Thriving Amid Economic Uncertainty [:03]. Social Media Update: Q3 2022 [:15].
Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom
Digiday
FEBRUARY 26, 2023
Unilever said advertising investments “will grow again in 2023” after the company increased its spend by €500 million last year. Procter & Gamble cut media spending as a share of sales in the last quarter, but is pouring more money into advertising overall. Search advertising is down. ” .
Brands Could Save Millions in Paid Search With Adthena’s New Brand Activator Automation Tool
Martech Series
SEPTEMBER 7, 2022
Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually.
Retail Search Startup Symbiosys Raises $9 Million For Its ‘Collaborative Bidding’ Model
AdExchanger
JANUARY 9, 2024
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against themselves, retailers bid against brands they carry, and sometimes a product search for one item leads to a purchase – but not of the product itself.
Retail 124
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Why Are Telcos Exiting AdTech?
Clearcode
NOVEMBER 22, 2022
in 2017 for $4 billion with plans to create a multibillion-dollar media empire. under the Oath brand, which consisted of other media businesses, including AOL, Yahoo! Oath was later rebranded to Verizon Media in 2019. But in May 2021, Verizon Media announced that it would be selling Yahoo! The US-based telco placed Yahoo!
Why Ad Tech Is The New Change Management For Retailers
AdExchanger
MAY 8, 2024
Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads.
Ad Tech 96
96 
Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers
AdExchanger
DECEMBER 19, 2023
And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to.
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