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What’s the difference between adtech and martech

illumin

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

MarTech 59
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Using Google Analytics 4 integrations for insights and media activations

Martech

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Most teams will benefit in some way from analyzing search data. Search Ads 360.

Media 112
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Proven YouTube Lead Generation Tactics From Agency Leaders

Single Grain

They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product.

Agency 52
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Marketers under pressure to cut martech spend

Martech

Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The state of martech spend.

MarTech 113
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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising.

Agency 98
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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? Because of that, more advertisers are investing in Instagram ads.

Media 73
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Maxus wins digital media for property giant JLL

More About Advertising

JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media.

Media 40