Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? million channels stream on Twitch every month.

Media 73

Media Advertising A/B Testing Education 73

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MAY 22, 2023

Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The state of martech spend.

MarTech 112

MarTech Marketing SEO Search Advertising 112

Basis

MAY 4, 2023

The Future of Search Engine Marketing: Our Experts Weigh In [:04] Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Basis

MAY 24, 2023

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout?

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok.

Advertising 92

Advertising Audience A/B Testing Brand Lift 92

Basis

FEBRUARY 28, 2025

Whats new in the realms of paid search and social media? This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know.

Social Advertising 82

Social Advertising Advertising Conversion Media 82