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Dentity Makes Identity Verification Service Free to Consumers to Combat Fake Accounts on Social Media Platforms

Martech Series

While fake social media accounts have been problematic for years, recent developments have raised the stakes and created a defining moment for consumers to take safety into their own hands. Cases of online child grooming continue to rise, with social media accounting for the vast majority of these cases.

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WISeKey Announces the Development of WISe.Social, a New Authenticated Social Media Network Powered by WISeID

Martech Series

WISeKey defines digital trust as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content.

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Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

Digiday

As it always does, last week’s latest incarnation of the Digiday Media Buying Summit yielded insights about the challenges and the opportunities the media agency world. The first town hall aimed to capture the major challenges and obstacles media planners, buyers, strategists, account folk and principals face day to day.

Media 69
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Trulioo Accelerates Product Innovation to Safeguard Global Businesses

Martech Series

It connects to customers’ eIDV onboarding journeys via a single API integration to provide screening and monitoring of an organizations’ users against 6,000+ global watchlists and 20,000+ Adverse Media lists – both at the point of onboarding and continuously thereafter.

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Tencent Reports 11% Jump in Quarterly Revenue; Meta Begins Rollout of Meta Verified in UK

Exchange Wire

In today's ExchangeWire news digest: Tencent reports its fastest quarterly growth in over a year; Meta takes its paid verification service to the UK; and Google introduces a new policy requiring publishers in Europe who use its monetisation tools to [.]

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Predictions 2022: What you need to know about Ad Tech

Flashtalking by Mediaocean

So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022. Lucy Hinton ?

Ad Tech 52
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WPP Stream and The Cost of Trust in Advertising

InMobi

How do brand advertisers trust that each of their media partners is working in their best interest? In one discussion group, it was estimated that over 10% of the cost of digital media (and maybe as much as 20%) is attributed to providing trust assurances. That will likely change. Could this hold back innovation?