Remove Media Remove Verification services Remove Viewability
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WPP Stream and The Cost of Trust in Advertising

InMobi

How do brand advertisers trust that each of their media partners is working in their best interest? Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard. That will likely change.

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The Crazy Advertising Technology Landscape

InMobi

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.