Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

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Ad Tech Daily

OCTOBER 17, 2024

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.

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Video Ads Media Ad Tech Advertising 105

Single Grain

AUGUST 25, 2020

This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. Anyone can create an ad like this!

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Video Ads Retargeting A/B Testing Conversion Rate 145

VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

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Video Ads Display Advertising Retail Media 52

Adweek

MAY 14, 2024

Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its. Today, Amazon hosted its first upfront week event.

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Video Ads Retail Media Advertising 288

Exchange Wire

JANUARY 6, 2025

EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [.] The post EX.CO

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Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 115

Video Ads Retail MarTech Marketing 115

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 294

Video Ads Advertising Retail Media 294

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” Image: Mintegral, “State of Media Buying in H1 2024.” Sports topped the field with an average ad campaign duration of 47 days. Image: Mintegral, “State of Media Buying in H1 2024.” Longer campaigns.

Mobile Ads 115

Mobile Ads Video Ads Advertising Media 115

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites.

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Video Ads SEO Ad Server Ad network 113

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Basis

FEBRUARY 7, 2023

To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video? What are some types of digital video ads? There are three primary types of digital video ad units: in-stream, out-stream, and interstitial.

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Video Ads Banner Audience Food 95

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

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Video Ads Ad Tech Media Advertising 98

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We

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Video Ads Retail Audience Advertising 111

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. Continue reading this article on digiday.com.

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Video Ads Ad Inventory Advertising Marketing 95

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

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CPM Demand Side Platform Media Impressions 110

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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Video Ads Retail Media eCommerce 59

MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

Video Ads 98

Video Ads Ad Exchange Retail Media 98

Ad Tech Daily

MARCH 15, 2023

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK — MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice (..)

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Video Ads Ad Tech Media Advertising 98

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

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Demand Side Platform Video Ads Ad Targeting Audience 267

MNTN

MARCH 29, 2024

We see that ourselves — advertisers will repurpose social videos to run on CTV, and vice versa. Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. Social media can be a mixed bag, especially in an election year.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

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Video Ads Advertising Brand Awareness Click Through Rate 52

Digiday

JANUARY 28, 2025

Amazon Prime Videos ad business celebrates its first birthday today. Maisel, to highlighting its growing measurement capabilities and new ad formats, according to seven media buyers who spoke to Digiday. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 56

Media Video Ads Marketing 56

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears. Continue reading this article on digiday.com.

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Video Ads Entertainment Audience Media 80

Basis

JANUARY 2, 2025

In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. additional use of premium and curated inventory , and media mix modeling for measurement. billion in the US.

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Advertising Retail Cookies Video Ads 102

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. It also personalizes video recommendations based on user preferences and viewing history. Meltwater , a media intelligence company, partnered with Blackbird.AI to combat misinformation.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Impact of native ads. Favorability.

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Brand Awareness Media Video Ads Control Group 98

Martech Series

NOVEMBER 18, 2022

. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Martech

FEBRUARY 18, 2022

Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years. Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. At that time, I was probably also questioning my resilience in consuming a form of print media. Chris Wood, Editor.

Media 103

Media Cookies Impressions Video Ads 103

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

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Media Marketing Machine Learning MarTech 123

Digiday

JUNE 5, 2024

Building business on social video With referral traffic from social platforms becoming less reliable , publishers are looking for ways to make the content posted on their social media channels more lucrative.

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Video Ads Media 70

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Monsters

DECEMBER 5, 2024

We spoke with Victoria Beyer, VP of West Coast Brand Business at Digital Turbine, about the risks of relying on saturated channels like social media and CTV during the holidays, the untapped potential of mobile in-app inventory, and the effectiveness of full-screen formats and interactive features for driving sales conversions.

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Real Estate Retail Audience Conversion 97

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Like AI-compiled media monitoring reports, AI-scraped + enriched lead lists.

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Marketing ROI Pop-Up Media 98

Digital Remedy

DECEMBER 4, 2024

With the premium audio publishers at Digital Remedy, you reinforce your brand identity and deliver your message more effectively across multiple formats and mainstream media channels. With DOOH, you can boost brand familiarity with engaging ads in real-world environments to reach students wherever they are and stay top of mind.

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Education A/B Testing Marketing Brand Awareness 103

Digiday

JULY 29, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Video Ads Media Marketing 91

VideoWeek

APRIL 4, 2023

When it comes to video, the TV screen is still prime real estate for advertisers – and with the CTV market set to reach $43-45 billion in next three years, ad budgets will flow more heavily to video than social media for the first time in a decade.

Real Estate 98

Real Estate Video Ads Media Advertising 98