VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

Brid.tv

MARCH 12, 2025

Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn. One of the key factors impacting viewability is ad placement. This improves both viewability and engagement metrics. Why is my video ad revenue low?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement.

Retail 123

Retail Media Viewability Ad network 123

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Retail media has become increasingly popular in recent years, as retailers look to grow their revenue streams and brands and agencies seek to reach consumers in a buying mindset. Why we care. Get MarTech! In your inbox.

Retail 121

Retail Media Demand Side Platform Viewability 121

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. That’s why I’ve gathered these eight practical tips on improving video ad viewability , to help website publishers boost their earnings. Table of Contents [ hide ] What Is Ad Viewability? How Is Ad Viewability Measured?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.

Viewability 94

Viewability Media Ad Inventory Audience 94

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Martech Series

OCTOBER 19, 2022

Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart.

Audience 91

Audience Media Viewability MarTech 91

AdExchanger

MAY 29, 2024

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. Thanks for reading! This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age.

Retail 119

Retail Viewability Media 119

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech.

Media 111

Media Viewability Ad Exchange Impressions 111

Martech Series

JULY 28, 2022

Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments.

Viewability 84

Viewability Media Advertising Ad Tech 84

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

Digiday

SEPTEMBER 28, 2023

In Q4 of this year, Activision Blizzard Media will start beta testing of a new measurement tool dubbed the Attention Measurement Scorecard. Activision Blizzard Media will manage the measurement tool, sharing results and campaign analysis with participating clients. Continue reading this article on digiday.com.

Viewability 94

Viewability Media Marketing Advertising 94

The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Ad Fraud and Viewability Issues Ad fraud and viewability issues are significant concerns in the ad tech industry.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

VideoWeek

JULY 21, 2022

Media measurement has arguably never faced more upheaval than it is facing right now. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. All this disruption has provided a prime opportunity for a more fundamental rethink about the ways we measure media.

Agency 122

Agency Viewability Impressions Clickbait 122

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Digital media is filled with such gotchas. You should also check out the ANA’s Qualitative Report from August. radio and magazines). They also might not.

Media 127

Media Impressions Education Viewability 127

AdExchanger

AUGUST 3, 2022

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. That's why TV measurement needs to be a fusion solution, says Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM).

Viewability 110

Viewability Audience Media 110

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

AdExchanger

MAY 12, 2024

If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.

Click Through Rate 108

Click Through Rate Viewability Media Marketing 108

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

Viewability 123

Viewability Impressions MarTech Advertising 123

Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 103

Brand Lift Viewability Impressions Media 103

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 116

Viewability Media Advertising Ad Tech 116

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech Series

NOVEMBER 2, 2022

Crisp, the open data collaboration platform for brands, distributors and retailers, today announced a partnership with Teads , the global media platform, that puts shelf-level product availability and sales data directly into marketers’ hands. Crisp’s integration with Teads ushers in a new era of measurability for campaigns.

Media 78

Media Viewability Retail Video Ads 78

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 106

Viewability Impressions Entertainment Audience 106

Ad Monsters

MAY 16, 2024

As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Compared to TVision norms, ads on GSTV attract 2.7x more attention than CTV and 2.5x

Viewability 116

Viewability Impressions CPM Audience 116

Exchange Wire

MARCH 21, 2024

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [.]

Viewability 45

Viewability Media 45

MNTN

JANUARY 10, 2025

With the rise of cord-cutting and the popularity of streaming services, connected TV advertising has become an increasingly important channel for marketers looking to reach consumers in a fragmented media landscape. What is OTT Advertising? In other words, it’s more so referring to the method of content delivery rather than the device.

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech Series

JUNE 16, 2022

Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S.

Media 90

Media Viewability Education Impressions 90

Martech Series

SEPTEMBER 30, 2022

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Retail media is estimated to be a $100 billion opportunity.*

Media 82

Media Retail Viewability Electronics 82

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. Viewability. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. billion in revenue in the U.S.

Viewability 109

Viewability MarTech Impressions Advertising 109