Martech

JULY 18, 2024

CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. Ads on CTV achieved 9.7 Mobile ads clocked in 1.2 and Australia. seconds of “active attention” as measured by the study.

Mobile Ads 117

Mobile Ads MarTech Advertising Marketing 117

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

AdExchanger

AUGUST 1, 2022

Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. .

Mobile Ads 98

Mobile Ads Food Ad Exchange 98

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 246

Audience Mobile Ads Ad network Media 246

Martech

SEPTEMBER 3, 2024

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral.

Mobile Ads 120

Mobile Ads Video Ads Advertising Media 120

Marketing Dive

JANUARY 11, 2023

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

Mobile Ads 131

Mobile Ads 131

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. Mobile Banner Ad Sizes and their dimensions Mobile banner ads are a cornerstone of digital advertising.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Ad Colony

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year. And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. And we already know that Android will be implementing privacy features in the near future.

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

AdPushup

OCTOBER 16, 2024

In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice, but a necessity. Since mobile ads are increasingly becoming popular, trying out different mobile ad sizes is important for publishers trying to achieve the best out of their monetization efforts. [.]

Mobile Ads 52

Mobile Ads Ad Ops Ad Tech 52

Brid.tv

FEBRUARY 20, 2025

Changelog Added the Vertical Lightbox content unit for desktop and mobile; Added new filtering options for static playlists (all videos, vertical videos only, live stream); Upgraded the video matching feature using advanced AI; Deprecated the Ad Marketplace dashboard; Fixed several minor platform bugs.

Mobile Ads 97

Mobile Ads 97

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

AdPushup

MARCH 17, 2023

We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game. Have you noticed how mobile advertising has become increasingly important as the use of mobile devices continues to grow?

Mobile Ads 52

Mobile Ads Advertising Ad Ops Ad Tech 52

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

VideoWeek

JUNE 6, 2022

. “And yet, despite a rough 2021 for mobile advertisers’ bottom lines, and with more change ahead, our research shows that advertisers’ optimism remains strong.” ” Farm points to the increasing demand for mobile content “from billions of people the world over, on both iOS and Android.”

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

Digiday

MARCH 23, 2023

With a unified auction, advertisers can more easily assign and prioritize ads for networks, making the most of their spend. The industry name today is mobile ads in a bidding war — which makes an auction in real-time, with the highest price winning. This places less burden on publishers and opens up more inventory for buyers.

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Oko

JANUARY 24, 2023

Ad fraud exists in many forms, and it becomes increasingly common as scammers find new ways to trick advertisers out […] The post The Complexities of Mobile Ad fraud: What is it? But there is a downside to these new developments that can cost a world of financial ruin. appeared first on OKO Digital.

Mobile Ads 52

Mobile Ads Ad network Advertising 52

Digital Turbine

JUNE 19, 2023

Retain Customers Mobile ads can also be used to promote limited time offers, loyalty programs, new products, and more as clear calls to action. Embracing a mobile-first strategy has the ability to cultivate loyal customers and drive business growth at any part of the funnel. Want to learn more mobile strategies to build brand?

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

AdExchanger

SEPTEMBER 27, 2022

The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of. Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Advertising 124

Advertising Mobile Ads Cookies Media 124

PubMatic

MAY 25, 2022

The post Use This Tactic to Get More Out of Mobile Ads appeared first on PubMatic. An Advertiser Perceptions report shows that perceptions are changing, and in-game advertising has the highest optimism from brands thinking about increasing budget in different content categories. This post originally appeared on ANA.

Mobile Ads 57

Mobile Ads Impressions Audience Advertising 57

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.

Advertising 138

Advertising Mobile Ads MarTech Audience 138

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

Geo targeting 115

Geo targeting Advertising Click Through Rate Mobile Ads 115

Digital Turbine

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year . And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. And we already know that Android will be implementing privacy features in the near future.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

MNTN

NOVEMBER 3, 2022

Some of the key findings from the report: 98% of businesses think CTV advertising will be bigger than mobile advertising: While nearly all of the marketers interviewed believe CTV will overtake mobile ads, 25% think this will happen very soon: within the next 2-3 years.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

Playwire

MAY 6, 2022

App mediation solutions were initially built to help app developers easily monetize their apps with ads. Key Points. A few mediation partners have come to be known as the “top providers.”.

Mobile Ads 59

Mobile Ads 59

AdExchanger

JUNE 19, 2024

This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. Verve strikes again. It was a fortuitous deal for Verve.

Mobile Ads 116

Mobile Ads Ad Tech 116

AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

Ad Exchange 97

Ad Exchange Manufacturing Mobile Ads Advertising 97

Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

Marketing 129

Marketing eCommerce Mobile Ads MarTech 129

Marketing Dive

MAY 18, 2023

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

Mobile Ads 106

Mobile Ads 106

Playwire

MAY 3, 2023

Key Points App mediation solutions were initially built to help app developers easily monetize their apps with ads. A few mediation partners have come to be known as the “top providers.”

Mobile Ads 52

Mobile Ads Ad Tech 52