Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

MARCH 12, 2013

There has been a lot of coverage of late about the retail industry in particular. Retailers are concerned about "show-rooming", where consumers shop in stores and then bargain shop for these products online. The mobile space is by no means perfect yet, but it is a land of opportunity just the same.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S. occurred on smartphones in 2015.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

JULY 29, 2013

While thats certainly true, research has shown that mobiles role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

DECEMBER 30, 2012

Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer predicts that the rapid expansion of smartphone and tablet user populations will cause marketers to shift their ad spending from more traditional media to mobile at an increasing pace. with targeted advertising.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52