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Digital Advertising Guide

Adtelligent

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.

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6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. And with a whopping 63,000 searches done per second , Google is the place to do it. Gallery Ads will appear at the top of mobile search results and feature 4-8 images.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. of paid clicks come from mobile devices. (

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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns. Content is the key to prospective engagement.