Single Grain

OCTOBER 2, 2019

How to Uncover Your Competitor’s Facebook Ad Strategy. 2) Mobile Ad Formatting Gets an Update. Facebook announced a little earlier this year that their mobile formatting – including mobile ad formatting – was getting a big overhaul.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Paleo AdTech

JUNE 22, 2021

Drawbridge was for some years the ad industry’s leading solution for determining and managing cross-device identity — i.e., determining that different devices belong the same person, household of account using some complicated math. Along the way, she shares what it’s like to shop for real estate in S.F.

Real Estate 40

Real Estate Ad Tech Mobile Ads Advertising 40

InMobi

SEPTEMBER 18, 2017

Read more: Learn how an MRC-accredited solution such as an SDK integration allows for greater in-app measurement and better mobile performance. So in this post, we’ll show you an expanded set of mobile app viewability metrics to ensure human engagement with your ad investments.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate. Related Read: Best Mobile Ad Formats and Ad Sizes to Increase Viewability and Revenue. For the U.S.

Banner 52

Banner Viewability Ad Space Real Estate 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

InMobi

APRIL 7, 2014

If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Q: What are InMobi Native Ads? For example, if the native look of a property is a tiled format, the ad will be in a tile.

Impressions 52

Impressions Banner Display Advertising Real Estate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

MAY 7, 2019

Mobile as a medium is extremely efficient in helping marketers reach audiences, but it comes with its own set of constraints in the domain of market research. Unlike desktops and other traditional methods of market research, mobile presents two key challenges: limited real estate and smaller attention spans.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Monetize More

FEBRUARY 24, 2023

Another factor that will drive RPM and CPM growth is the rise of mobile advertising. Advertisers shift their focus towards mobile ads as more people access the internet through their mobile devices. Since mobile screens are smaller, ads have less real estate, so publishers can charge more for each impression.

CPM 52

CPM Fill rate Impressions CPC 52

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. Get My Free Marketing Plan . The Benefits of Using an Advertising Agency.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

DECEMBER 18, 2019

Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game. 93% of Facebook's ad revenue comes from mobile advertising, which means: forget desktop if you’re a marketer — mobile-first is the way to go. The biggest difference between mobile ads and desktop ads is what’s under the image.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Automatad Inc.

OCTOBER 26, 2023

These ads force users to wait or take action to skip them, which can be frustrating. This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. In a study by Target Video, interstitial ads were ranked as the second most annoying mobile ad format.

Pop-Up 52

Pop-Up Banner Video Ads Real Estate 52