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Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a richmedia interstitial ad. eCPMs jumped by over 9 times when a leading American app developer began monetizing with interstitial ads as against traditional banners with InMobi.
According to a recent study , mobileads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.
These ads force users to wait or take action to skip them, which can be frustrating. This format is highly annoying on mobile devices, where screen realestate is limited, and users have a lower tolerance for delays. In a study by Target Video, interstitial ads were ranked as the second most annoying mobilead format.
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