InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

SEPTEMBER 3, 2012

From a mobile perspective, the Alcohol industry have certainly embraced Mobile Advertising, and Rich Media in particular running cutting edge Gamification campaigns to campaigns that fully integrate creative with phone functions.

Mobile Ads 40

Mobile Ads Rich Media Agency Marketing 40

InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

Rich Media 52

Rich Media Mobile Ads Banner Marketing 52

InMobi

AUGUST 9, 2013

Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad. eCPMs jumped by over 9 times when a leading American app developer began monetizing with interstitial ads as against traditional banners with InMobi.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect?

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobile ad formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

MAY 12, 2016

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. digital media dollars by 2017, or $7.43 Director of Product, Mobile, TubeMogul. “We

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. Monetize your video ad inventory with a reliable video ad provider. Mobile Game Ad Formats.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

OCTOBER 11, 2012

Mobile Advertising is key to launch new movies, in America the majority of the advertising is in the form of Rich Media with 83% of the respondents having seen a mobile ad for a movie, and 61% of them engaging with the ad all the way to the end in order to watch the trailer.

Rich Media 40

Rich Media Marketing Banner Mobile Ads 40

InMobi

MARCH 27, 2013

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network.

Rich Media 40

Rich Media Mobile Ads Marketing Ad network 40

InMobi

JANUARY 8, 2018

Lipton, partnered with InMobi to leverage the powerful medium of mobile to reach their intended audience anytime, anywhere. The rich media creative was one amongst the first mobile ad units to devise a scientific formula to calculate the number of steps based on the average calories burnt per step in real-time.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The continuous growth of mobile ad spending. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. Engage consumers with full-screen interactive mobile rich media ads InMobi modules for Marmalade are built using our latest SDK for iOS and Android.

Rich Media 40

Rich Media Banner Ad Inventory Mobile Ads 40

Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

MobileAds

JANUARY 24, 2021

Learn about the working of a publisher ad server (first party ad servers) and the advertiser’s ad server (third party ad server) in our follow up articles: What is a Third Party Ad Server? What are the advantages of using a Third Party Ad Server? What are First Party Ad Servers (Publisher Ad Servers)?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Brid.tv

APRIL 4, 2024

Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

InMobi

SEPTEMBER 5, 2017

Take full advantage of interactive ad formats that utilize that device’s unique features, like the camera, GPS, and gyroscope sensor. Create additional engagement by adding interactive end cards. Interactive end cards provide a templated yet customizable rich-media experience for greater engagement, once the video has been completed.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

MAY 12, 2015

Mobile ads aren’t just art. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. . With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way.

Rich Media 40

Rich Media Mobile Ads Education Entertainment 40

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

DECEMBER 2, 2014

Mobile video currently accounts for over a quarter of video consumption. According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. Mobile ad spend as a whole is expected to reach $12.82

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52