Mobile Ads, Rich Media and ROI

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The 300×250 ad unit.

Mobile Ads

Mobile Ads Banner Viewability CPM

11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising

Advertising Mobile Ads Banner Rich Media

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media

Rich Media Geo targeting Mobile Ads Retail

Mobile Brings it Home for the Holidays

InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner

Banner Mobile Ads Rich Media ROI

Mobile First Creative Best Practices

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media

Rich Media Impressions Video Ads Ad Inventory

?Brands, unwrap your holiday season gift!

InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

Rich Media

Rich Media Mobile Ads Retail Ad Inventory

Building Great Brands in the Mobile Age

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads

Mobile Ads Pop-Up Rich Media Banner

Digital Advertising Guide

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. The continuous growth of mobile ad spending. Privacy concerns.

Advertising

Advertising Video Ads Banner Display Advertising

A quick, handy guide to mobile advertising

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today. They usually contain a set of HTML, CSS, and image files.

Advertising

Advertising Banner Mobile Ads Mobile Search

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange

Ad Exchange Ad Inventory Ad network Fill rate

Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing

Marketing Mobile Ads Communications Rich Media

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

DECEMBER 13, 2019

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising

Advertising Banner Marketing Rich Media

Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising

Advertising Affiliates Ad network Mobile Ads

The Mobile Opportunity for Travel Marketers

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

Marketing

Marketing Geo targeting Mobile Ads Audience

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

Programmatic advertising utilizes algorithms to get your ads in front of your audience. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Agency

Agency Advertising Retargeting Conversion

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising

Advertising Mobile Ads Banner Video Ads

AdTech Trends

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

11 Companies That Are Doing Mobile Advertising Right in 2019

Trending Sources

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

Mobile Brings it Home for the Holidays

Mobile First Creative Best Practices

?Brands, unwrap your holiday season gift!

Building Great Brands in the Mobile Age

Digital Advertising Guide

A quick, handy guide to mobile advertising

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

How Will The Mobile App Advertising Market Evolve in 2020?

Presenting the Future of Mobile Advertising: Airpush Review 2021

The Mobile Opportunity for Travel Marketers

Best Programmatic Advertising Agency: Top 6 Choices for 2022

11 Mobile Advertising Types to Improve Your ROAS

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