Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. It offers an easy-to-use mediation platform to optimize ROI while reducing risk of first-party data leakage or working with players who have a conflict of interest. . Get the daily newsletter digital marketers rely on.

Mobile Ads 101

Mobile Ads Ad Inventory Ad network ROI 101

Digital Remedy

FEBRUARY 19, 2025

Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). In Part 3 , well explore how to put incrementality analysis to work in real time, driving smarter optimizations and improved ROI. Want to get started now?

Control Group 66

Control Group A/B Testing Impressions Cookies 66

InMobi

OCTOBER 17, 2013

In 2013, Korea’s mobile advertising industry is expected to shift from a market characterized by opportunity and uncertainty to a predictable one. The key point of mobile advertisement is to provide ROI to advertisers, higher profit to the developers and relevant information to users.

Mobile Ads 52

Mobile Ads Marketing CPC ROI 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JULY 20, 2023

But what if you’re new to Google Ads strategies? Or maybe your existing campaign isn’t converting the leads you need to make your ROI. How do you know which Google Ads strategy works best? Here, we will cover the best Google Ads strategies for 2023 and moving into the future.

ROI 52

ROI Conversion CPC Food 52

Monetize More

JULY 14, 2022

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels. MonetizeMore’s AdOps experts have been optimizing Vignette ads with a broad range of screen sizes depending on the publisher’s content.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand. Increased marketing ROI.

Cookies 111

Cookies Mobile Ads GDPR MarTech 111

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

AUGUST 22, 2022

Human movement data can improve your targeting, which then increases your ROI,” said Bianchini. Location-based data — or human movement data, as the Near people call it — is gathered primarily from mobile apps. Knowing more about these location-based patterns will increase efficiency for campaigns and boost ROI, according to Bianchini.

Marketing 98

Marketing ROI Retail MarTech 98

Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. Platforms now offer detailed reporting on delivery rates, click-through rates, bounces and unsubscribes, and many allow connecting to purchase data to measure ROI.

Click Through Rate 49

Click Through Rate A/B Testing MarTech Mobile Ads 49

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner 52

Banner Mobile Ads Rich Media ROI 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Improved marketing ROI. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Martech

NOVEMBER 6, 2023

The main goal of an identity resolution platform is to connect consumer identities and provide accurate personalization, seamless customer experiences, and enhanced marketing ROI. ” Consumer identifiers refer to the various data points that can be used to identify an individual across different channels and devices.

MarTech 111

MarTech Mobile Ads ROI Cookies 111

Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. The continuous growth of mobile ad spending. Privacy concerns.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JANUARY 31, 2020

When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

NOVEMBER 11, 2013

Strong consumer acceptance of mobile ads in both markets: A little over half (52%) of Chinese smartphone users are receptive to mobile ads equally or more so than TV or PC, and a significant two-thirds (65%) in the US are open to mobile advertising. Figure 3: Android and iOS share comparison.

Mobile Ads 52

Mobile Ads ROI Marketing Audience 52

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. of users as it does to create a desktop ad for 1.7%

eCommerce 52

eCommerce CPM ROI Video Ads 52

InMobi

JUNE 11, 2019

It could run online ads like Google display ads, and quickly see a return on investment even if the initial spend amount was small. With print ads, you hope someone sees it and takes action, but you may not ever know the ROI of that initial spend. Compare that with print advertising.

Advertising 52

Advertising Mobile Ads Audience Media 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. How can I improve the quality of user engagement on mobile?

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. But, according to the survey, six in ten publishers expect higher monetization to be one of the main benefits of a cross-screen video ad program.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

InMobi

AUGUST 30, 2018

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken. Computing the dollar impact of ad fraud on your campaigns isn’t as direct. Payment to Anti-Fraud Tool As more and more money flows into digital and specifically mobile, ad fraud will grow.

Mobile Ads 52

Mobile Ads Click Through Rate Conversion Conversion Rate 52

InMobi

JANUARY 5, 2015

Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising. It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. Here’s to a successful year ahead!

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

FEBRUARY 13, 2013

Due to the sheer nature of the Interstitial appearing within the flow of regular content, this type of ad captures the attention of the user more prominently than other ads. The user may close the ad to get back to the intended content. Interstitials are like the power foods of the mobile ad world.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

InMobi

AUGUST 15, 2020

As marketers move towards the ‘actionable’ end, they are better equipped to scale ROI and measurable outcomes. According to eMarketer, India and SEA see a tremendous rise in the ad spends on digital growing by 33% and 18% respectively from 2020 to 2021.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Single Grain

JULY 2, 2019

PPC ads around commercial intent keywords can result in good ROI. Affiliate marketing is a type of campaign where you compensate influencers who get sales for you by tracking ROI through custom URLs and unique discount codes. All You Need to Know About the ROI of Influencer Marketing [infographic]. product keywords.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

AUGUST 19, 2019

Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people to be downloading your app? That’ll cost you between $1.29

Click Through Rate 52

Click Through Rate Mobile Ads Impressions Video Ads 52

AdvertiseMint

JUNE 27, 2023

Using video ads can increase by almost 85% in advertising return on investment (ROI). Frequently Asked Questions on Facebook Advertising Strategies Are there any differences between desktop ads and mobile ads? Desktop ads prioritize the headline, so you should make a strong headline.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

SODP

JUNE 27, 2023

Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success. It also provides optimal control over budget allocation and cost-effectiveness, which eliminates costly manual labor and maximizes ROI. The post What Is a Demand Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52