Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

AdExchanger

APRIL 6, 2023

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV. The post PadSquad Acquires Content Recognition Tech To Break Into CTV appeared first on AdExchanger.

Ad Server 106

Ad Server Mobile Ads Video Ads 106

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 71

Advertising CPM Impressions Video Ads 71

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digital Turbine

JUNE 19, 2023

Attention studies show that video ads in mobile game environments can lead to better recall and more positive brand association. Drive Word of Mouth Referrals Brands are now incorporating interactivity into video ads with gamified elements that let people engage with a brand in ways they never have before.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Ad network Rich Media 52

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. This way, the fraudster can still charge per view, even though no one actually saw the ad.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

Advertising 92

Advertising Mobile Ads Video Ads Agency 92

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JULY 26, 2022

Learn everything you need to know about rewarded video ads and whether they're an effective monetization tool for publishers. The post A Publishers Guide to Rewarded Video Ads: Everything You Need to Know appeared first on BRID TV.

Video Ads 52

Video Ads Mobile Ads Advertising 52

Adtelligent

JULY 19, 2022

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile ad spend as a whole is expected to reach $12.82

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. GET IT NOW Looking for Additional Insights on Mobile Ad Creatives Best Practices?

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Digital Turbine

OCTOBER 10, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! The main takeaway was that “the larger the mobile ad, the more time spent looking at it”.

Video Ads 52

Video Ads Mobile Ads Advertising Audience 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. of mobile users in the U.S. are mobile phone gamers. for standard ads).

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Between the two stand mobile ad networks and exchanges , which act as intermediaries. Marketplace 2.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

MAY 26, 2023

Mobile ad placements continue to soar, growing by as much as 92% right now. Optimizing your app and the ads you serve for users on tablets and smartphones has become a factor every publisher needs to address. Make sure that your mobile site is not slow even if you load in your ad codes. Get Started here.

Mobile Ads 86

Mobile Ads Banner Entertainment Video Ads 86

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand.

Cookies 115

Cookies Mobile Ads GDPR MarTech 115

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

AdExchanger

JUNE 20, 2022

An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Even ad networks are launching their own streaming networks. Everyone is getting into streaming. appeared first on AdExchanger.

Ad network 98

Ad network Mobile Ads Marketing Video Ads 98

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. Monetize your video ad inventory with a reliable video ad provider.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 91

Advertising Mobile Ads Retail Entertainment 91

Brid.tv

APRIL 4, 2024

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement Video Ads on Your Website?

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. IAB pointed to the implementation of Apple’s App Tracking Transparency (ATT), which social media firms Meta and Snap also blamed for stagnating ad revenues last year.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Automated Reporting.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Brid.tv

MARCH 16, 2023

Interstitial ads are also a commonly used type but are known to be disruptive to users, as they appear before the user can access the landing page of a website. Video Ads — Video ads are an excellent way to increase user engagement. Monetize your website with the help of our Video Revenue & Engagement Platform.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52