More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

Mobile Ads 49

Mobile Ads Viewability Media Ad Tech 49

AdPushup

MAY 29, 2022

billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. According to Statista, there are 4.66

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

Viewability 52

Viewability Banner Impressions Video Ads 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Digital Turbine

OCTOBER 4, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile Ads Deliver More Brand Safety and Viewability. falls shortly behind with 90%.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Monetize More

JULY 14, 2022

Once Vignette Ads are live, Our team will constantly split test, and optimize your ads for maximum ad revenue gains. Are Vignette Ads Intrusive? This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

InMobi

JUNE 6, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today. A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself.

Viewability 52

Viewability Mobile Ads Audience Media 52

Ad Monsters

AUGUST 15, 2024

We recently outlined what mobile marketers need to know about the Android Privacy Sandbox. Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. Now, we turn our lens toward publishers.

Ad Tech 103

Ad Tech Ad Targeting Viewability Shipping 103

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

MAY 12, 2016

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. Director of Product, Mobile, TubeMogul. “We digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

SEPTEMBER 5, 2017

Create additional engagement by adding interactive end cards. This ensures highly viewable and high performing video campaigns are the first priority but still enables the viewer to interact with desired brand actions in the post the video view. A shorter video creative ensures higher completes and better mobile ad viewability.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Monetize More

JANUARY 30, 2023

Leaderboards are the first thing to appear on top when a user loads a website, that’s why publishers need to leverage leaderboard ads and place them on the top, bottom, and main content for revenue results. Wide Skyscrapers are placed on the side of the page and get improved ad viewability even if the user scrolls down the page.

Banner 52

Banner Mobile Ads Click Through Rate Viewability 52

Monetize More

OCTOBER 20, 2022

The ad unit is popular among publishers and advertisers alike. The 728×90 leaderboard ad is one of the strongest performing ad units in terms of CPM, especially for tier 1 countries (USA, UK, CA, AUS, etc.). The ad has high viewability rates, especially when used at the top area of a web page.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

JULY 8, 2022

A unified auction environment allows all demand sources (server-side programmatic demand sources & client-side SDK mobile ad networks) to fight for each ad impression simultaneously. Only one bidding session per impression takes place in unified auctions while header bidding takes bids from multiple auctions.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Colony

JUNE 7, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 75

Viewability Video Ads Mobile Ads Audience 75

Digital Turbine

AUGUST 5, 2022

The well-executed ad journey delivered a fantastic user experience, and thanks to the outstanding campaign execution with the gamified mobile ad unit, Hasbro’s Nerf was able to achieve incredible results. The campaign results were also measured by the independent ad measurement company MOAT. About Hasbro. Hasbro, Inc.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

MobileAds

JANUARY 24, 2021

The main reason is that at the end of the campaign, both the advertiser and publisher can cross-audit the campaign and manage billings accordingly following the ad impressions served, ad viewability, and performance. Ad servers can be used as first-party (by publishers) and third party (by advertisers).

Ad Server 52

Ad Server Rich Media Viewability Banner 52

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Paleo AdTech

DECEMBER 10, 2023

After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. ” Yieldmo became known for its creative mobile ad formats (which Mike points out are often patented).

Banner 52

Banner Mobile Ads Viewability Ad network 52

Paleo AdTech

APRIL 18, 2023

After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. ” Yieldmo became known for its creative mobile ad formats (which Mike points out are often patented).

Banner 52

Banner Mobile Ads Viewability Ad network 52

InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Brid.tv

APRIL 4, 2024

For instance, whether a publisher’s user base predominantly uses mobile or desktop devices to view content can tell you a lot. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

AUGUST 15, 2017

Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices.

Advertising 52

Advertising Click Through Rate Video Ads Viewability 52

InMobi

OCTOBER 4, 2018

Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. But, as mobile in-app ad fraud grows to new heights, many advertisers are worried that their budgets are being improperly spent and eaten up by fraud.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

Brid.tv

SEPTEMBER 18, 2024

Whether placed before ( pre-roll ), during (mid-roll), or after ( post-roll ) the video, these ads capture the viewer’s attention while they are already engaged with your content. If you have large video libraries you’ll see significant benefits from these video ads, especially pre-roll ads, which can result in viewability rates of up to 70%.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

InMobi

MAY 4, 2020

This is why full screen video ads became the most popular choice for brands running mobile ads and as measurement has become easier and more accessible, marketers optimize for metrics like viewability and video completion rates as standard KPIs. are also available on CTV for advertisers to leverage.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau?

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

OCTOBER 31, 2024

InMobi Exchange was identified as a mobile-first offering and scored top marks possible in twelve criteria, including Programmatic Auctions, Desktop and Mobile Video, Mobile App, In-game, Native, Beyond RTB, Audience Creation and Targeting, Identity and Measurement, Yield Controls and Optimization, and Open Standards and Transparency.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

Digital Turbine

OCTOBER 20, 2022

Brands, now having a better understanding of the attention economics of mobile games , are more excited than ever to find the high viewability, completion rates, and attention scores available through in-app mobile ad formats. Diversify Your Demand. Increase Engagement with Currency Sales and Content Sinks.

Mobile Ads 52

Mobile Ads Banner CPM Viewability 52