Single Grain

DECEMBER 20, 2019

An average person conducts 3-4 searches every single day. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Google Discover is available via the Google mobile app and by visiting Google.com on a mobile browser.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

FEBRUARY 1, 2023

WordStream ) Long-form landing pages can bring in up to 220% more leads than short-form landing pages with an above-the-fold CTA ( Notify Visitors ) You should always use personalized CTAs in your landing pages, as they have a 202% higher conversion rate. ( Page Sage ) 18% of location-based mobile searches result in a sale within one day.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Basis

SEPTEMBER 28, 2022

Below, catch up on all of today’s CPG advertising “need-to-knows:” the challenges imposed by the last few years’ instability, the broader trends and shifts shaping the industry, and the interplay between these trends and today’s economic landscape. This year (and the year before…and the year before that…) has been a wild ride.

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 14, 2023

Get My Free Enterprise SEO Plan 6) Page Speed, Core Web Vitals and Mobile Usability Google and other search engines count website speed as a crucial ranking factor mobile searches. SEO Keywords: Which Should You Focus On?

SEO 52

SEO ROI Conversion Rate Impressions 52

Adtelligent

OCTOBER 6, 2021

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. They can be placed within the text or appear in a pop-up (interstitial ads). Out-stream. Adtelligent Out-stream video ad formats. Location-specific ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. In other words, they implement and make use of various creative mobile advertising media. QR codes: this type of mobile strategy makes use of QR codes.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52