illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience.

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Basis

SEPTEMBER 28, 2022

Below, catch up on all of today’s CPG advertising “need-to-knows:” the challenges imposed by the last few years’ instability, the broader trends and shifts shaping the industry, and the interplay between these trends and today’s economic landscape. This year (and the year before…and the year before that…) has been a wild ride.

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Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

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Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. Video ad format continues to gain popularity and attract advertisers and publishers alike.

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