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Augmented reality marketing expands with new Pinterest Try On for furniture

Martech

Called “Try On for Home Decor,” the feature is already available for retailers such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair. Increasingly, retailers are looking to virtual and AR experiences to enable customers to inspect and purchase big-ticket items like furniture remotely. Pinterest’s Try On for Home Decor feature.

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Who’s Your Audience? Holiday 2022 Edition

MNTN

This year’s forecast is going to be big, even despite the current economic climate: with holiday retail sales predicted to increase 3.3% Nearly 50% of consumers started shopping before Thanksgiving and retailers are extending their holiday sales every year, which is an indication that shoppers are on the pulse for deals all year round.

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Why Big Brands Are Losing Online Market Share

Martech Series

Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. Many retailers assume their market concerns should still be other large brands who have competed with them in-store for decades.

Marketing 102
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Brands Embrace Mobile Advertising

InMobi

There has been a lot of coverage of late about the retail industry in particular. Retailers are concerned about "show-rooming", where consumers shop in stores and then bargain shop for these products online. The mobile space is by no means perfect yet, but it is a land of opportunity just the same.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales. occurred on smartphones in 2015.

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Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

InMobi

Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer predicts that the rapid expansion of smartphone and tablet user populations will cause marketers to shift their ad spending from more traditional media to mobile at an increasing pace. with targeted advertising.

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How Auto Brands Can Win With Mobile

InMobi

Optimize and integrate: While most of the OEMs have comprehended the importance of mobile, it is important to optimize mobile search, strengthen mobile marketing and m-commerce for products and services to be purchased online.