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Google has been showing image thumbnails in mobilesearch engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobilesearch results. The Difference Between Retargeting and Remarketing.
Check this out: Retargeting 101: Why It’s Essential for Any Marketing Funnel Landing Page Conversions Statistics Using visual content like videos or images on landing pages can improve conversions by 86%. Page Sage ) 18% of location-based mobilesearches result in a sale within one day. Techjury ) Want more than just stats?
To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobilesearches and connect data from big tech companies. Digital Out-of-Home (DOOH) is a digital equivalent of old-school out-of-home advertising. UX as a priority.
Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. MobileSearch Ads : Paid ads that appear in mobilesearch engine results. Mobile Responsive Websites : Designing websites that are optimized for viewing on mobile devices. Google has 4.3
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