Martech Series
JULY 1, 2022
Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Take social media marketing and organic search. And the consequences are dire.
Ad Ops Hero
JANUARY 27, 2021
It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platform provides a control over bidding the ad inventories and optimizing the campaign budget spend to increase the advertiser ROI.
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Single Grain
JANUARY 16, 2023
How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Check these out: * SEO Keyword Research Made Easy in 2023. * Statcounter ).
Single Grain
APRIL 14, 2023
Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023 2) Returns on Investment (ROI) SEO returns on investment is a vital metric that lets you determine how effectively you are spending funds on your SEO efforts. A low SEO ROI would indicate that you need to improve your marketing strategy.
Adtelligent
JULY 19, 2022
Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
Single Grain
DECEMBER 20, 2019
Target ROAS : Get the best return on investment (ROI) on your spend. Gallery Ads will appear at the top of mobile search results and feature 4-8 images. Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Click To Tweet.
Single Grain
FEBRUARY 1, 2023
Truelist ) It’s easier to convert prospects on desktop compared to mobile devices: The conversion rate on mobile devices is 2%, while for desktops, it’s 3%. Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%!
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