Martech Series

AUGUST 3, 2022

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers. Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November 2021.

Native Advertising 52

Native Advertising Retail MarTech Agency 52

Lemonads

NOVEMBER 3, 2020

So, let’s deep dive to earn that engagement you are looking for by discovering one of the top programmatic push and native ad networks : RUNative Review: Ads, Company, Tips; Native Advertising; RUNative Review For Advertisers: Prices, Pros & Cons; RUNative Review For Publishers: Prices, Pros & Cons; RUNative Review Conclusions.

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Single Grain

APRIL 12, 2023

Some of the most popular advertising platforms include: Google Ads Used by over 80% of online searchers, Google still reigns supreme as the most preferred search engine and one of the largest online advertising networks. It’s also a promising avenue for remarketing and native advertisements.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Monetize More

JUNE 6, 2023

For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases. By displaying relevant items in their preferred style or color, the retailer increases the likelihood of users interacting with the ad, leading to improved viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Video Ads 98

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2014

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. Imagine you want to buy your son the newest version of a smartphone.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

DECEMBER 20, 2018

Follow InMobi on LinkedIn to receive more updates on #MobileMonday. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm! Check out the best of innovations by marketers in our 2018 throwback.

Rich Media 52

Rich Media Native Advertising Retail Food 52

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Ad Monsters

NOVEMBER 14, 2022

AB: You said that , “standard native advertising is no longer enough for advertisers and brands.” TA: When native originally became popular, a brand, for instance, would want to run an ad in the New York Times. We tested three different brands including an auto manufacturer, a CPG brand and a clothing retailer. .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Ad Beat

JULY 3, 2024

Native Shopify doesn’t do a ton of native advertising. million in the last six months) is designed to persuade would-be ecommerce entrepreneurs to build their first online store with Shopify… Source: Adbeat …while their second-biggest campaign is targeting enterprise-level retailers. It’s all so simple and effective.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Digiday

OCTOBER 4, 2022

. – Jane.com Influencer Sales Campaign impact.com Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay Refersion. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.

Viewability 69

Viewability Healthcare A/B Testing Food 69

InMobi

JULY 15, 2016

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JULY 21, 2023

Amazon pros and cons: Dive Deeper: 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day eBay: The Auction-Style Marketplace eBay , in contrast to Amazon’s straightforward e-commerce model, presents a unique auction-style marketplace that sets it apart from its competitors.

Native Advertising 52

Native Advertising Shipping Retail Conversion 52

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few.

Affiliates 52

Affiliates Ad network CPC CPM 52

Single Grain

NOVEMBER 28, 2023

Multiple channels are used to reach your audience, including: Physical retail stores Online websites and e-commerce platforms Mobile applications Social media channels (YouTube, Facebook, X, TikTok, LinkedIn, etc.) The idea is to leverage all available channels to create a cohesive and seamless customer experience.

Marketing 52

Marketing Affiliates ROI Conversion Rate 52

Digiday

MAY 2, 2023

Podcast Best Campaign Pivot Dreamscape Marketing LLC – Harmony Hills Best Community Building Campaign Duolingo – “Dear Duolingo” weekly advice column for language learners GoDaddy Rapyd and Known – Hack the Galaxy Sacramento Kings The Community of Blue Man Group TikTok – Cirque du Soleil Entertainment Group The Container (..)

Marketing 69

Marketing Entertainment Agency Audience 69

Single Grain

JULY 17, 2023

Here is an example of a native ad from Entrepreneur : Dive Deeper: 11 Native Advertising Trends that You Can’t Ignore 3) Video Ads Video ads are short video clips played before, during, or after online video content. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. Rishi’s previous stints include working at Dell and Hewlett Packard.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Single Grain

NOVEMBER 28, 2023

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. Live stream shopping , also known as live shopping or shoppertainment, is a strategy in which retailers host live video streams to showcase and sell their products.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

NewProgrammatic

JANUARY 26, 2022

The NRF 2022 Retail’s Big Show conference brings together representatives from retail companies all over the world. The NRF Big Show is an experience tailored to retail visionaries. Since 2018, the event organizers have put greater focus on showcasing new technologies from both online and offline retail spaces.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Ad Beat

NOVEMBER 20, 2019

Similarly, Stacks and Stacks, an e-retailer for organizational housewares, reported that people who watched a video about their products were 144 percent more likely to make a purchase when compared to people who didn’t watch a video. Moving away from the 30-second TV commercial format, the 3.5-minute

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Advertising to Baby Boomers

MARCH 17, 2014

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Native Advertising is having a bad week. No One’s Looking at Your Native Ads, Either by Peter Kafka People who look at this stuff can’t wait to stop reading it. 17 March 2014.

Native Advertising 49

Native Advertising Advertising Education Retail 49

Advertising to Baby Boomers

DECEMBER 7, 2012

The newest buzz-phrase has me completely baffled: Native Advertising. One social media guru described it as advertising that is ‘baked into’ the content. So what is Digital Advertising? Television is now digital, commercials are shot with digital cameras – so are commercials digital advertising?

Advertising 74

Advertising Native Advertising Education Banner 74

VideoWeek

OCTOBER 14, 2022

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. IAB Europe Launches Retail Media Working Group. LG Ad Solutions Opens London Office.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Advertising to Baby Boomers

NOVEMBER 4, 2013

Most of this stuff is gobbledygook, but I’ll try to separate the chaff from the chaff: 07 December 2012 What is Digital Advertising? … The newest buzz-phrase has me completely baffled: Native Advertising. One social media guru described it as advertising that is ‘baked into’ the content.

Advertising 49

Advertising Pharmaceuticals Education Native Advertising 49

VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. And one retail client has seen a more than thirty percent drop in CPMs within the marketplace.

Ad Tech 52

Ad Tech Ad Server Media Agency 52