InMobi

MARCH 31, 2016

Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. So how can retail marketers effectively navigate the plethora of options and allocate media spend in synergy with their goals?

Retail 52

Retail Rich Media Native Advertising Entertainment 52

Ad Monsters

NOVEMBER 14, 2022

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? Will it put more money in the publisher’s pocket and perform better for the advertiser? AB: You said that , “standard native advertising is no longer enough for advertisers and brands.”

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Machine Learning Rich Media Cookies Header Bidding 93

InMobi

JULY 15, 2016

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

JUNE 6, 2023

Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos. For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

InMobi

JULY 15, 2014

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. Imagine you want to buy your son the newest version of a smartphone.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

DECEMBER 20, 2018

. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm! The brand launched a mobile-first ad campaign that utilized augmented reality to encouraging users to Get Deepika's red carpet look.

Rich Media 52

Rich Media Native Advertising Retail Food 52

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52