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Matching Retailers' Mobile Goals And Ad Formats

InMobi

Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. So how can retail marketers effectively navigate the plethora of options and allocate media spend in synergy with their goals?

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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? Will it put more money in the publisher’s pocket and perform better for the advertiser? AB: You said that , “standard native advertising is no longer enough for advertisers and brands.”

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Mobile First Creative Best Practices

InMobi

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. are used to build the rich media creatives.

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How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Monetize More

Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos. For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases.

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Mobile Brings it Home for the Holidays

InMobi

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. Imagine you want to buy your son the newest version of a smartphone.

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#MobileMonday Throwback 2018: Leading Brands Leveraging Mobile

InMobi

. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm! The brand launched a mobile-first ad campaign that utilized augmented reality to encouraging users to Get Deepika's red carpet look.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.