Native Advertising Video Ads Viewability 
Monetize More
JUNE 6, 2023
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?
PubMatic
MARCH 27, 2023
That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Of course, these placements should be where advertisers can capture user attention without interrupting the gaming or utility environment.
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illumin
DECEMBER 6, 2018
Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. But would making ads more viewable result in greater attention from the viewers?
Single Grain
JUNE 13, 2023
Additionally, 39% of consumers find voice ads to be more engaging. Oberlo ) Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%
Monetize More
JANUARY 18, 2023
This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.
Monetize More
OCTOBER 4, 2022
This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.
Digiday
OCTOBER 4, 2022
Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.
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