Digiday

OCTOBER 4, 2022

Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift. Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect. Best Sign-On Technology LastPass Provides Seamless, Secure & Now Passwordless Login.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Digiday

JULY 24, 2022

For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. Even premium publishers seem just as cynical about the issue these days.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. Statista ) Mobile ads are eating up TV advertisement share. native advertising will make up 59.7% to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

FEBRUARY 9, 2023

So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. Publishers can increase their eCPM by creating high-quality and engaging content, targeted advertising, and using high-paying ad networks. Now the user left the page halfway through the content.

CPM 52

CPM Ad Inventory Impressions CPL 52

InMobi

JULY 15, 2016

This proliferation of feed environments has given rise to the popularity of native advertising, which walks a fine line between blending in and standing out. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Smart-Hub

OCTOBER 24, 2023

Negotiation Skills: Hone negotiation skills to secure better deals with advertisers. Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

FEBRUARY 29, 2024

Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place. Native advertising fits that criteria very well. It is highly lucrative.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. The partnership covers major markets including France, Germany and the UK. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach.

Ad Tech 52

Ad Tech Agency Fashion Media 52