Adweek

SEPTEMBER 23, 2022

A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely.

Non-Profit 246

Non-Profit 246

Martech

SEPTEMBER 5, 2024

The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?

Non-Profit 131

Non-Profit Click Through Rate Impressions Conversion Rate 131

Seth Godin

MARCH 21, 2024

When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. Finding the empathy to treat it like a purchase is worth the effort.

Non-Profit 141

Non-Profit 141

Seth Godin

JANUARY 25, 2024

And a social change maker could find a successful non profit and simply follow the playbook. There are countless projects, well executed, with the steps on display. Any entrepreneur could find a local business and bring a version of it from over here to over there. None of this is enough. ” To sign up and to stick with it.

Non-Profit 137

Non-Profit 137

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile launched its first SaaS product, Conversa, in March of this year, and major corporations and cultural organizations are already using it.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Seth Godin

OCTOBER 13, 2023

All the details are at purple.space It’s for creatives, independents, brand managers, strategists, founders, non-profit leaders and lifelong learners. It’s not for everyone, but it might be for you.

Non-Profit 108

Non-Profit 108

More About Advertising

JANUARY 22, 2024

Some good posters around at the moment and here’s a campaign from Toronto’s Fuse Creative for non-profit HackerGal, which tries to help young girls and “gender-diverse learners” get into coding (largely a male-dominated activity.)

Non-Profit 105

Non-Profit Advertising Media Agency 105

Martech

NOVEMBER 7, 2024

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. For each dimension, provide both obvious and non-obvious segment possibilities.

Non-Profit 128

Non-Profit Marketing ROI MarTech 128

Martech

APRIL 4, 2022

Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. And they’re using a hashtag–#ProjectX.

Non-Profit 98

Non-Profit Shipping Ad Space MarTech 98

Seth Godin

AUGUST 22, 2024

But most businesses (and non-profits and groups) are somewhere in between. We’re distracted, though, because they’re not the majority, or the profitable ones, or the ones that really matter in the long run. By name, by volume, by preferences. We don’t think of our customer list as a spreadsheet, but it is.

Non-Profit 119

Non-Profit 119

Digiday

OCTOBER 31, 2024

presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. As the U.S.

Non-Profit 87

Non-Profit Pop-Up Media Marketing 87

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Non-Profit 122

Non-Profit Communications MarTech Audience 122

Martech Series

MARCH 6, 2023

NEAR, a Swiss non-profit foundation, oversees the development and operation of the network.

Non-Profit 89

Non-Profit MarTech Conversion Marketing 89

Digiday

MAY 20, 2024

The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.

Non-Profit 95

Non-Profit Ad Tech Media Marketing 95

Martech Series

DECEMBER 13, 2022

And being on that leading edge is delivering tangible, bottom-line business impact, including: Higher profits today – Six of ten U.S. FFTF firms have higher profits than a year ago, compared with 51% of non-FFTF firms. forecast higher earnings over the next five years, compared with 71% for non-FFTF U.S.

Non-Profit 94

Non-Profit MarTech Marketing 94

Seth Godin

NOVEMBER 7, 2023

But anyone leading a project of any kind–a business, a non-profit, a campaign–confronts it as well. It’s easy to imagine that Resistance is for screenwriters or novelists. Writer’s block and procrastination. We could do something, we might do something, but we don’t.

Shipping 142

Shipping Non-Profit 142

Martech

OCTOBER 25, 2023

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

Impressions 122

Impressions Non-Profit CPM MarTech 122

Seth Godin

DECEMBER 13, 2023

Whether you’re running a political campaign, a non-profit fundraiser or a network, it’s almost certain that your team is confused about where the value really lies. It’s easy to show that saving a good customer is worth far more than pushing for a fancy ad that only attracts some bargain-seeking short-term customers.

Non-Profit 133

Non-Profit Audience 133

Digiday

MAY 26, 2024

The latest iteration of that reality came out earlier in May when the ANA published the report, “The Acceleration of Principal Media (What Marketers Need to Know),” which tackled the growing practice among agencies of investing in media at non-disclosed prices to then resell to their clients, presumably at a markup to the agency.

Media 94

Media Non-Profit Agency Marketing 94

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Before we discuss the different marketing strategies for NFT, let us understand every crucial bit of information related to non-fungible tokens. What Is an NFT (Non-Fungible Token)? million : Source.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Seth Godin

FEBRUARY 24, 2024

Volunteer at a local non-profit and rebuild their website and rewrite their fundraising emails. Advance planning helps a lot, though. Take an intensive two-week course in AI and LLM and then teach it to local businesses or kids in the neighborhood. Organize and run a literacy program for kids at the local library.

Non-Profit 124

Non-Profit Agency 124

Seth Godin

DECEMBER 4, 2023

Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better.

Non-Profit 121

Non-Profit 121

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. However, those non-marketers wish marketing was spending less time doing this, as 55% said “marketing has an inflated view of its importance” to these efforts.

Non-Profit 122

Non-Profit Marketing MarTech 122

Martech

OCTOBER 4, 2022

was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0

Non-Profit 128

Non-Profit CPA Impressions Cookies 128

Martech Series

DECEMBER 29, 2022

Intetics joined ISA, the International Society of Automation, a non-profit professional association of engineers, technicians, and managers engaged in industrial automation. Intetics Became a Member of ISA, a Leading Global Association that Unites Industrial Automation Community through Standards and Knowledge Sharing.

Non-Profit 94

Non-Profit MarTech Marketing 94

Martech

OCTOBER 25, 2023

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

Impressions 115

Impressions Non-Profit CPM MarTech 115

Martech

OCTOBER 4, 2023

Non-intrusiveness: Omnichannel does not equate to intrusive or spammy messages. A robust omnichannel loyalty program is characterized by: Non-demanding approach: Beyond just purchasing, omnichannel loyalty programs focus on building brand loyalty by providing information, sharing brand narratives and offering incentives.

Non-Profit 126

Non-Profit Brand Awareness Retail Communications 126

Martech Series

NOVEMBER 2, 2022

AUDIENCEX has established employee-led Purpose Team to deliver pro-bono marketing support for non-profit organizations. a non-profit 501(c)(3) organization that provides social services to adults, children, and families in the Greater Los Angeles Area. Early in 2022 the AUDIENCEX Purpose Team partnered with K.A.U.S.E.,

Non-Profit 88

Non-Profit Education Banner MarTech 88

Martech

AUGUST 6, 2024

The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. While no one is worried about Apple’s survival, the deal that made Google the default search choice on its devices and browser brought in $18 billion last year. Are you getting the most from your stack?

Advertising 137

Advertising Non-Profit MarTech SEO 137

Martech

MAY 29, 2024

“What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” “It’s a balance for retailers right now, margins and profitability against deeper discounts.”

Non-Profit 122

Non-Profit Shipping Retail eCommerce 122

Martech

JULY 16, 2024

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. This means translating marketing metrics into financial terms, such as gross profit per acquisition (GPPA) and customer lifetime value (CLV), which feed calculations for return on marketing investment (ROMI).

Impressions 130

Impressions Finance Marketing Non-Profit 130

Martech

JULY 27, 2022

Second, Google, unlike Apple, has a massive advertising business (Firefox is owned by a non-profit foundation). First, Chrome accounts for well over 50% of the global browser market and hosts more than half the world’s internet traffic.

Cookies 130

Cookies Non-Profit Advertising MarTech 130

Ad Monsters

OCTOBER 9, 2024

Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies. Navigating Profit Loss and Cookie Phaseout: A Publisher’s Path Forward One primary reason publishers seek to regain control within their ad tech stack is the need to address declining profits.

Ad Tech 115

Ad Tech Non-Profit Cookies A/B Testing 115

Martech Series

FEBRUARY 28, 2023

” RISE Partnership, a rapidly growing non-profit organization, reports dramatic productivity improvements and a 20 percent time savings since becoming a Data Clymer and Matillion customer in 2022. “Our partners on this list prove that business transformation is possible with a modern data strategy and the Data Productivity Cloud.”

Non-Profit 87

Non-Profit MarTech Marketing 87

Seth Godin

APRIL 11, 2024

Perhaps your friend isn’t ready to donate, or isn’t interested in the non profit… It simply doesn’t feel as easy or as fun as sharing a silly video or meme. I wrote a bestseller about this 20 years ago, and I still take the insight to heart. One challenge with fundraising is that it’s awkward to share.

Non-Profit 113

Non-Profit Audience Media 113

Exchange Wire

JULY 14, 2022

Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action. . This partnership will bring together [.].

Non-Profit 75

Non-Profit Ad network Marketing 75

Martech Series

NOVEMBER 15, 2022

Company sees 25% Non-GAAP Revenue Growth YoY Reaching $35 Million for the First 9 Months of 2022 and ARR YoY Growth of 17& to $46.7 million which includes the additional new expenses associated with becoming a public company, while also maintaining the company’s non-GAAP gross margins at 67%.

Non-Profit 82

Non-Profit Impressions MarTech Marketing 82