Lemonads
APRIL 3, 2020
First and foremost, you should not try to exploit people’s fear in order to make a profit. Profiting from the fear and chaos is not smart marketing nor entrepreneurship, it’s just a type of exploitation that you should avoid at all costs. This is a global emergency and necessary supplies are starting to run low. Why is this occurring?
VideoWeek
AUGUST 5, 2022
Net profit rose from $15 million to $18 million, while revenues fell by 11 percent year over year. This marks the first time the tech industry has outspent the pharmaceutical industry on political advertising, noted AdImpact. S4 Capital has appointed board member Colin Day, former non-executive director of WPP. Havas Posts 11.4
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Single Grain
SEPTEMBER 22, 2023
An example might be purchasing a pharmaceutical drug. Maximizing CLTV through successful conversions ensures sustainable growth and profitability for your business. You may do a little bit of research, but because your problem is so pressing, you won’t take long. Other products or services will require much more education.
VideoWeek
MAY 19, 2023
Ads for Nonprofits and Government Organisations Found on Misinformation Sites News credibility rating service NewsGuard this week reported highlighting widespread placement of non-profit ads on harmful news websites.
Basis
JUNE 10, 2022
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Tying programmatic buys to non-programmatic buys to unlock a holistic view of performance. Monitoring for brand safety.
Basis
AUGUST 17, 2023
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Internal programmatic teams have just one focus when pulling campaign levers: increasing profitability for the brand.
Digiday
OCTOBER 19, 2022
Whether it’s supply, the economy, an EV versus a non-EV, autos is going to continue to have a challenge in 2023,” she said. Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s
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