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Why political organizers are turning to Roblox to stir up more votes

Digiday

presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As the U.S.

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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Here’s a sampling of articles and quotes over the past year: How to Get Millennials to Love and Share Your Product – Ad Age Crain’s Chicago Business — “Pop! Jason Park and Stephanie Parker are positioned as experts helping quick service restaurants increase their profitability. Will They Ever?”

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Rethinking Revenue: How Publishers Are Prioritizing UX

Ad Monsters

“When you take the user-centric approach and respect their choices, you build a loyal readership base which leads to a profitable, long-lasting business model,” Jan Wittek, Chief Revenue Officer at eyeo warned us back in April. There’s data to back this up. And what about disruptive pop-up ads? On top of that, 40% of U.S.

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The Washington Post offers bundle subscription with Headspace app

Digiday

We think non-hard news is a great one of those.” A person will need to sign up separately to create an account on Headspace once they subscribe through the Post. The Post will market the bundle on its paywall pop-up, through paid media and in emails from both the Post and Headspace, Ribero said.

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12 Best Sales Funnel Examples To Boost Conversions

MNTN

A squeeze page may be a pop-up window offering a discount or a special gift in exchange for the prospects email address. Prospects usually sign up for a webinar via their email address. Membership Funnel Membership funnels best suit non-profits and other organizations that offer subscription services.

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WTF are dark patterns?

Digiday

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? In some cases, she said, “The design is really focused on bare bones compliance or potentially non-compliance.

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games. Video games aren’t just fun.