Smart-Hub

DECEMBER 8, 2023

Publishers use SSPs to: optimize their profits by selling ad inventory; share data about their audience; provide contextual page signals to ad exchanges; value specific ad slots and determine their formats; view sales and impression statistics, and much more. We need to manage it for the sake of growth and profit.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JUNE 5, 2023

2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI. A non-contextual image and text will confuse the audience, leaving them wondering what your brand is about and discouraging them from moving to your landing page.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

NOVEMBER 8, 2019

How much easier (and more profitable) would your life as a marketer be? Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). All You Need to Know About the ROI of Influencer Marketing [infographic]. The thing is, selling isn’t that easy.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

APRIL 24, 2023

Profitable Google Discovery campaign Profitable Google Display campaign Increased Facebook conversion volume by 2.5x And we decreased TSF’s ad spend from $82K to $71K: Here are other key results from the campaign: Increased Google Shopping conversion volume by 2.5x Increased Google Search conversion volume by 2.5x

CPL 52

CPL Food Conversion Rate Conversion 52

Lemonads

AUGUST 30, 2020

You should know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster! Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Let’s check what both can offer!

CPM 52

CPM CPC Native Advertising CPA 52

AdvertiseMint

JANUARY 21, 2024

Informed equips eCommerce brands to maximize profits. #21. Prisync Prisync offers dynamic pricing software to optimize profit margins. aims to provide B2B marketing automation that gives greater ad ROI. #25. Paid social media ads can amplify your reach and marketing automation ROI. What Automizy’s angle?

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Clearcode

MARCH 15, 2023

The goal here is to convert visitors into customers, upsell products and services to existing customers using audience-targeted and retargeting campaigns, identify which ad campaigns and channels are delivering the best ROI, and get insights into consumer behavior. How Is Third-Party Data Created?

GDPR 52

GDPR Audience Cookies eCommerce 52

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences. Personalization : Personalize the user experience, optimizing for each visitor and situation.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JULY 6, 2023

With Eat Out to Help Out , restaurants were offering customers £10 off (almost $13 USD) per person: This type of promotion would be classed as a discount and is the right approach for our restaurant, as it aligns with the business goal of getting more paying customers through the door and increasing profits. This one has it all.

Public Relations 52

Public Relations Audience Marketing Media 52

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

MNTN

MARCH 6, 2025

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. With non-skippable formats and full-screen placements, advertisers dont have to compete for their audiences attentiondelivering a better ad experience that actually gets watched.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

APRIL 7, 2025

Unlike the spray-and-pray approach of linear TV , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. With that real-time visibility, marketers can fine-tune strategy mid-flight and prove ROI without waiting on post-campaign reports. For marketers who live and breathe data, its a no-brainer.

Advertising 52

Advertising Audience Non-Profit Impressions 52

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. The hope is that all of this will lead to greater ROI. Retargeting. Retargeting What’s the best way to juice your numbers?

Retargeting 91

Retargeting Non-Profit ROI Conversion 91

Single Grain

APRIL 17, 2025

With 97% of marketers reporting that ABM delivers a higher ROI than other marketing strategies, investing in advanced segmentation is well justified. The key is moving beyond basic account lists to create genuinely insightful segments that enable relevant, personalized engagement.

Retargeting 52

Retargeting ROI Click Through Rate Conversion 52