Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But how does it actually work

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Header Bidding Ad Server Video Ads Ad Exchange 97

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Social advertising. Importance.

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Advertising Video Ads Banner Display Advertising 98

Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

Non-Profit 82

Non-Profit Video Ads CPA MarTech 82

Brid.tv

DECEMBER 14, 2022

Monetize your video ad inventory with a reliable video ad provider. Mobile Game Ad Formats. There are dozens upon dozens of different mobile ad formats you can include in your app. One of the most common types of ads for mobile games is rewarded video ads. Start Monetizing.

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Non-Profit Video Ads Ad Inventory Fill rate 85

Brid.tv

MARCH 7, 2023

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. The user can keep watching the stream while the ad is showing.

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Header Bidding Non-Profit Ad Ops Video Ads 52

Martech

MARCH 10, 2023

Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly.

Advertising 113

Advertising Ad network CPM Non-Profit 113

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Video Ads — Video ads are an excellent way to boost user engagement.

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Video Ads Ad network Rich Media Non-Profit 52

Single Grain

FEBRUARY 14, 2020

Takeaway : One thing you can steal from this video is the use of an exciting, humorous approach to storytelling. It describes how the service works while telling a story in a casual, non-corporate tone with the right touch of dry humor. Once engagement happens, the conversion is just a step away.

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Non-Profit Audience Entertainment Brand Awareness 141

Monetize More

AUGUST 12, 2022

A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. Learn more about in-app ads here. Rewarded Ads.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

AUGUST 12, 2022

A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. Learn more about in-app ads here. Rewarded Ads.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

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Mobile Ads Advertising Banner Ad Exchange 67

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Monetize More

OCTOBER 27, 2022

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Martech

MAY 6, 2022

The innovative marketing approach is proving to be effective as revenue per launch has increased by 30% and gross profit per launch by 25%, compared to previous years. They advertised through video ads on Twitch itself, participated in TwitchCon, and sponsored two Twitch streamers , Tim “TimTheTatman” Betar, Ben, and “DrLupo” Lupo.

Media 111

Media Marketing Non-Profit Audience 111

Monetize More

AUGUST 2, 2022

Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Other networks only focus on specific formats, such as video ads. Once you’ve settled on your mobile ad network, send emails to create awareness among interested mobile users for your app. Types of mobile ads.

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Ad network Mobile Ads Banner Non-Profit 52

MNTN

MARCH 19, 2024

Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange. Publishers will set a floor price, also known as the minimum amount the inventory can be sold for to still make a profit.

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Advertising Demand Side Platform Ad Exchange Impressions 97

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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Header Bidding Banner A/B Testing Video Ads 52

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content.

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Advertising Audience Impressions Retargeting 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Marketplace 2. Australia $11 $6.5 Japan $12.3 $6.7

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

OCTOBER 15, 2024

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad. Table of Contents What Are Instream Video Ads?

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Brid.tv

DECEMBER 21, 2022

Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. Header bidding is by far the most efficient method of trading ad space.

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Ad network Mobile Ads Header Bidding CPM 75

Ad Monsters

MAY 27, 2024

The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins. A user visits a website participating in the exchange and sees the winning ad. Companies can use various types of programmatic ads, such as video ads, audio ads, and out-of-home (OOH) ads on billboards and displays.

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Advertising A/B Testing Conversion Rate Conversion 106

Monetize More

MAY 17, 2023

But, you can opt for various other strategies that are more enjoyable, profitable, and of course, consistent. You Can Opt for Blogging Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. We also generate VAST tags from Google Ad Manager UI.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 3, 2022

But, you can opt for various other strategies that are more enjoyable, profitable, and of course, consistent. Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. If you want to draw potential engagement towards your website, relying on this video content might be your best bet.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Brid.tv

OCTOBER 7, 2022

Are you considering monetizing your video content through instream advertising? Then you should get familiar with the most common types of instream video ads. Today we tackle the topic of mid-roll ads — what they are, why you should use them, and how to place them on your content. hide ] What Are Mid-Roll Ads?

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

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Header Bidding Demand Side Platform Impressions Video Ads 52

Ad Beat

JUNE 12, 2024

Importantly, however far down the page you scroll, you always see the Start your free trial CTA button in the top-right corner: Pluto TV: Get your Pride messaging (and branding) in early Running skippable video ads on YouTube as part of your Pride campaign? Want to tap into data like this? You can with Adbeat!

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Non-Profit Audience Brand Awareness Video Ads 77

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Then around 2008, things changed. Then COVID hit.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Brid.tv

NOVEMBER 17, 2023

On the other hand, behavioral targeting was also meant to improve the user experience overall, with consumers generally finding relevant advertisements less intrusive and annoying than non-targeted ones. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data.

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MNTN

JANUARY 6, 2025

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

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Advertising Retargeting CPA Audience 52

Brid.tv

DECEMBER 28, 2022

Learn all you need to know about making an app profitable, and if you’d rather jump straight to monetization strategies, you can do so from the table of contents below. Developers, publishers, or other rights holders can generate income from a mobile application by showing ads, charging for downloads, and so on.

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Non-Profit Affiliates Mobile Ads Video Ads 52

Digiday

DECEMBER 20, 2022

The streaming wave of 2020 that ebbed into a subscriber slowdown in 2021 crashed into a profitability problem in 2022. In his welcome Q&A with Disney employees after returning as CEO, Iger said the company needed to pivot its focus from growing subscribers to achieving profitability. Streaming entered an era of austerity.

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Non-Profit Advertising Agency Audience 72

Monetize More

SEPTEMBER 30, 2022

While non-advertising models like subscription models and paid apps can bring you a sustainable flow of revenue, in-app advertising is on a whole different level & you can outpace the revenue of other app monetization models if you partner with the right AdTech company. Do this and you’ll be bringing in maximum ad revenue consistently.

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Advertising Banner Video Ads Click Through Rate 52

Smart-Hub

OCTOBER 20, 2023

Let’s briefly consider the types of CTV ads and how they work. But before that, it’s important to mention that connected TV (CTV) advertising can be interactive, skippable, or non-skippable. Skippable ads allow viewers to omit an advertisement after a few seconds. Build Your Profitable Ad Exchange Business With Us!

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Advertising Non-Profit Retargeting Audience 52

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

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Advertising A/B Testing Geo targeting Audience 89

Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

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Advertising Video Ads Non-Profit Audience 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

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Video Ads Non-Profit Ad Tech Retail 52