MNTN

AUGUST 31, 2022

Audience segment reporting provides nuanced information about top-performing targets. “This is especially useful in instances where you might not receive the same level of granularity from reporting that you may with CTV,” Guttroff highlighted. Guttroff then got into the details of some of the insights that CTV can provide.

A/B Testing 52

A/B Testing Audience Performance Targeting Advertising 52

Martech

MARCH 10, 2022

and move towards tracking that speaks to revenue: Program performance (target account activity, opportunities, pipeline) Program strategy (revenue, win/loss rates, funnel velocity, cross-sell and up-sell, and retention). In summary.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Thirty-second ads that are more entertainment-driven are better suited for tablet devices.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Digiday

APRIL 9, 2023

What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. She said HypeFactory tries to partner directly with creators that match the goals of the brands they are collaborating with on campaigns.

Agency 95

Agency Media CPM CPC 95

Clearcode

SEPTEMBER 11, 2023

These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Lemonads

MAY 20, 2020

RichPush team is constantly developing the platform implementing new features to drive users’ performance. Target CPA This feature identifies sources that convert better and make them prior to the sources converting worse. This way the campaign can get more conversions for the targeted price.

Ad network 52

Ad network CPC CPA Affiliates 52

Digital Remedy

MAY 16, 2023

With automatic content recognition (ACR) technology built into these devices, smart TVs are able to identify nearly any content—including linear and CTV—playing on-screen and serve as grounds for immense data collection, helping advertisers with: Measuring viewership and performance Targeting and ACR retargeting ads to specific audience segments Building (..)

Media 52

Media Audience Retargeting Performance Targeting 52

Smart-Hub

JANUARY 16, 2024

Powered by machine learning, Amazon DSP helps marketers improve campaign performance, target previously unaddressed audiences, benefit from contextual targeting, etc. This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

Create Performance Targets How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

JULY 31, 2023

If you’re planning to use radius targeting, just make sure: Your ad is relevant to the people who are seeing it You use a clear and concise call to action. Track the results of your ads to see how well they’re performing.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

VideoWeek

FEBRUARY 20, 2025

There are over 100 different addressability or ID solutions, which might have more scale but less accuracy, or they can perform targeting but not measurement, he says. And Mattia Fosci expects the limitations of solutions currently in market to drive that consolidation. So I don’t think there’s going to be more plurality.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Martech

MAY 24, 2023

customer satisfaction score, or CSAT) are far more likely than peers to outperform their performance targets. Gartner has found that marketers using return on engagement metrics (e.g., revenue generated per email, cost per click) and relationship metrics (e.g.,

Marketing 106

Marketing Performance Targeting MarTech Conversion 106

VideoWeek

OCTOBER 11, 2022

The Financial Times then revealed an “exodus of staff” from TikTok’s e-commerce department in London, following reports of aggressive working conditions and unrealistic performance targets. Ticked off. Meanwhile in the US the company faces scrutiny over its handling of user data.

Performance Targeting 59

Performance Targeting Retail Communications Advertising 59

InMobi

JULY 18, 2023

With 64% of user time spent outside apps owned by major Self-Attributing Networks (SANs) and the high-value iOS user-base, we have built performant targeting to build demand for your app on iOS in the open app ecosystem. This is why InMobi has invested so heavily in building the industry's first and only bidder for SKAN on iOS.

CPA 52

CPA Entertainment Conversion Conversion Rate 52

MNTN

FEBRUARY 13, 2025

Create Performance Targets For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether youve succeeded in your goals. In what way can you address their pain points?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

Single Grain

APRIL 18, 2025

Key Success Factors Several elements contributed to the campaign’s exceptional performance: Targeted pain point focus addressed specific enterprise challenges. Credibility-building content established trust despite company size. Multi-level engagement with various organizational stakeholders.

ROI 52

ROI Manufacturing Conversion Click Through Rate 52