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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Videoads : These include pre-roll, mid-roll, and post-roll videoads that play before, during, or after online video content.
Tracking & Analytics : This step ensures that the performance of the marketing efforts is consistently monitored and measured against the predefined KPIs. Optimization : Based on the tracking data, marketers adjust and enhance the campaigns to ensure optimal results and improve ROI. It is profit-focused rather than income-focused.
Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create PerformanceTargets. How will you decide if your performance marketing campaign was a success? Return on Investment (ROI).
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