Adweek

AUGUST 29, 2024

Sanofi is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi's chief marketing officer for consumer healthcare North America. They discuss how Sanofi's brands, which include Allegra, Dulcolax, and Gold Bond,

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Adweek

JANUARY 24, 2025

R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug Zepbound, according to sources. Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned.

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Adweek

JANUARY 28, 2025

In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on breasts, with cheerleaders, partygoers, and everyday women simply living their lives, all in a bid to bring attention to cancer and prevention. The 60-second ad,

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Adweek

MARCH 4, 2025

is a longtime critic of pharmaceutical companies running advertisements on television. Kennedy Jr. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would.

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Adweek

AUGUST 11, 2022

As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. Jolene Delisle doesn't have a problem saying no to new clients. According to Delisle, that professional freedom is a testament to the power.

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Adweek

FEBRUARY 10, 2025

But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday's game delivered on all the usual commercial fronts. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight.

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Adweek

OCTOBER 13, 2022

Over the ensuing decades, J&J has also grown into the country's largest pharmaceutical company and is today among the.

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Smart Insights

NOVEMBER 24, 2023

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

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Adweek

NOVEMBER 14, 2022

Douglas was previously director of global multichannel marketing at pharmaceuticals company Merck. Carolyn currently serves on the board of Coca-Cola and was previously president of Instacart and vp of the global business group at Meta. Now retired, Carolyn.

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Adweek

AUGUST 2, 2022

For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We The success of any good relationship, personal or professional, can come down to one thing: trust.

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Adweek

FEBRUARY 7, 2025

The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to block it from airing. The Partnership for Safe Medicines (PSM) is pushing the Food and Drug Administration to call a timeout on the.

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Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

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Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences.

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Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing.

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Adweek

JULY 11, 2023

Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands.

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Martech

JULY 23, 2024

From luxury goods to pharmaceuticals, no industry is immune. The AI dupe dilemma Artificial intelligence has revolutionized many aspects of business but has become a double-edged sword. While AI enhances productivity and innovation, it also empowers counterfeiters and imitators to create increasingly convincing fakes.

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Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

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Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

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AdvertiseMint

JANUARY 19, 2025

These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement. In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies.

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AdExchanger

JANUARY 16, 2024

Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers?

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Basis

DECEMBER 1, 2023

Wrapping Up: 2024 Trends for Healthcare and Pharmaceutical Marketers It’s clear that the healthcare landscape today is complicated and that brands and agencies in the space face distinct challenges. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

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Ad Tech Daily

SEPTEMBER 23, 2024

This innovative pharmaceutical advertising […] The post Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency appeared first on Ad Tech Daily.

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AdExchanger

DECEMBER 20, 2022

When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google. The post How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information appeared first on AdExchanger.

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AdExchanger

AUGUST 8, 2024

There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space. If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach.

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Martech Series

JULY 14, 2022

Nephron Pharmaceuticals Corporation selects Revaly as their design collaboration tool. Nephron Pharmaceuticals Corp., Revaly will save our company millions of dollars by having better design feedback earlier in the process,” said Lou Kennedy , Owner and CEO of Nephron Pharmaceuticals Corporation.

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Martech

JULY 13, 2021

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel.

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Seth Godin

SEPTEMBER 3, 2023

And while it’s easy to overregulate the testing and distribution of pharmaceuticals, it’s even easier to underregulate them. We’re tempted to take the “free” case of bottled water that the local market is offering, without considering what’s going to happen to those bottles when we’re done with them.

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illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

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Digiday

JANUARY 21, 2024

And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. Sanofi is playing eco-detective to sniff out just how green its advertising really is.

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Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

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Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

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Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

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Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. Since last year, Pfizer has been developing a new AI platform to help with content supply chains and while also overhauling the company’s entire marketing workbench.

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Martech Series

JULY 14, 2022

Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. In this role, he will direct engineering in designing and executing state-of-the-art data lakehouse and data quality software initiatives.

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Seth Godin

AUGUST 9, 2023

Some pharmaceuticals offer specific outcomes with known statistics… Simple example: Early in my career as a producer and creator of non-fiction books, my proposals included finished layouts. No reviews, no tests, simply a promise of what might be. Book publishers buy hope, so do venture capitalists.

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