Adweek

OCTOBER 13, 2022

Over the ensuing decades, J&J has also grown into the country's largest pharmaceutical company and is today among the.

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Pharmaceuticals Retail 264

Adweek

NOVEMBER 14, 2022

Douglas was previously director of global multichannel marketing at pharmaceuticals company Merck. Carolyn currently serves on the board of Coca-Cola and was previously president of Instacart and vp of the global business group at Meta. Now retired, Carolyn.

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Pharmaceuticals Marketing 246

Adweek

AUGUST 2, 2022

For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We The success of any good relationship, personal or professional, can come down to one thing: trust.

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Pharmaceuticals Marketing 246

Smart Insights

NOVEMBER 24, 2023

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

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Pharmaceuticals Marketing Healthcare 93

Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences.

Pharmaceuticals 70

Pharmaceuticals Healthcare Audience Education 70

Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

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Pharmaceuticals Healthcare Marketing ROI 77

Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing.

Pharmaceuticals 81

Pharmaceuticals Marketing Healthcare MarTech 81

Adweek

JULY 11, 2023

Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands.

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Pharmaceuticals Healthcare 189

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

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Pharmaceuticals Healthcare Advertising Cookies 52

AdExchanger

JANUARY 16, 2024

Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers?

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Pharmaceuticals Communications Advertising Marketing 126

Basis

DECEMBER 1, 2023

Wrapping Up: 2024 Trends for Healthcare and Pharmaceutical Marketers It’s clear that the healthcare landscape today is complicated and that brands and agencies in the space face distinct challenges. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

AdExchanger

DECEMBER 20, 2022

When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google. The post How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information appeared first on AdExchanger.

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Pharmaceuticals Healthcare Advertising 105

AdExchanger

AUGUST 8, 2024

There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space. If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach.

Pharmaceuticals 98

Pharmaceuticals Marketing Media 98

Martech

JULY 13, 2021

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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Pharmaceuticals Marketing Healthcare Banner 137

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

JULY 14, 2022

Nephron Pharmaceuticals Corporation selects Revaly as their design collaboration tool. Nephron Pharmaceuticals Corp., Revaly will save our company millions of dollars by having better design feedback earlier in the process,” said Lou Kennedy , Owner and CEO of Nephron Pharmaceuticals Corporation.

Pharmaceuticals 80

Pharmaceuticals Manufacturing Shipping Education 80

Digiday

JANUARY 21, 2024

And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. Sanofi is playing eco-detective to sniff out just how green its advertising really is.

Pharmaceuticals 93

Pharmaceuticals Media Advertising Marketing 93

Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel.

Pharmaceuticals 98

Pharmaceuticals Electronics MarTech Marketing 98

Seth Godin

SEPTEMBER 3, 2023

And while it’s easy to overregulate the testing and distribution of pharmaceuticals, it’s even easier to underregulate them. We’re tempted to take the “free” case of bottled water that the local market is offering, without considering what’s going to happen to those bottles when we’re done with them.

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Pharmaceuticals Marketing 140

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

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Pharmaceuticals Healthcare Advertising Marketing 95

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. Since last year, Pfizer has been developing a new AI platform to help with content supply chains and while also overhauling the company’s entire marketing workbench.

Pharmaceuticals 100

Pharmaceuticals Marketing Agency Media 100

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 85

Pharmaceuticals Healthcare GDPR MarTech 85

Ad Tech Daily

SEPTEMBER 23, 2024

This innovative pharmaceutical advertising […] The post Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency appeared first on Ad Tech Daily.

Pharmaceuticals 76

Pharmaceuticals Healthcare Marketing Ad Tech 76

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

JULY 26, 2024

Outperforming pharmaceutical companies use CRM as strategic martech investments. The many country-specific legal constraints force pharmaceutical companies to use CRM in a very sophisticated way or else fail. Here, we often see highly customized CRMs or CRMs that are country- or industry-specific.

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MarTech Pharmaceuticals Social Advertising eCommerce 122

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

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Impressions Pharmaceuticals Healthcare Marketing 63

Martech

JULY 23, 2024

From luxury goods to pharmaceuticals, no industry is immune. The AI dupe dilemma Artificial intelligence has revolutionized many aspects of business but has become a double-edged sword. While AI enhances productivity and innovation, it also empowers counterfeiters and imitators to create increasingly convincing fakes.

Pharmaceuticals 118

Pharmaceuticals eCommerce Education Retail 118

Martech Series

JULY 14, 2022

Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. In this role, he will direct engineering in designing and executing state-of-the-art data lakehouse and data quality software initiatives.

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Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. .

Marketing 119

Marketing Pharmaceuticals MarTech Cookies 119

Martech Series

JULY 6, 2022

She represented a variety of major corporations from small biotech companies to pharmaceutical, software and retail companies in commercial litigation, intellectual property litigation, privacy litigation, and class action and securities litigation.

Pharmaceuticals 89

Pharmaceuticals Communications MarTech Retail 89

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

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Pharmaceuticals MarTech Agency Audience 69

Martech

OCTOBER 23, 2023

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

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Pharmaceuticals Electronics Healthcare MarTech 131

Martech Series

FEBRUARY 13, 2023

” In addition to manufacturing, consumer packaged goods, pharmaceutical and health care experience, Tallan works extensively in state and local government. . “Joining the EY team is an amazing opportunity to expand the services we offer our clients on the Microsoft technology stack.”

Pharmaceuticals 95

Pharmaceuticals Manufacturing MarTech Marketing 95

More About Advertising

JUNE 19, 2015

The ever expanding Cannes International Festival of Creativity kicked off this week (the main event starts next week) with a ‘Health’ fest, covering pharmaceutical ads and ‘wellness.’ ’ Some might contest that the two go hand in hand. It’s part.

Pharmaceuticals 64

Pharmaceuticals Agency Advertising 64

Martech Series

JANUARY 17, 2023

At the height of the COVID-19 pandemic, a pharmaceutical company was struggling to sift through a flood of consumer data in order to gain a clearer understanding of how and where its product was being mentioned in consumer conversations about the virus.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Seth Godin

AUGUST 9, 2023

Some pharmaceuticals offer specific outcomes with known statistics… Simple example: Early in my career as a producer and creator of non-fiction books, my proposals included finished layouts. No reviews, no tests, simply a promise of what might be. Book publishers buy hope, so do venture capitalists.

Pharmaceuticals 85

Pharmaceuticals Marketing 85