Basis
SEPTEMBER 27, 2023
Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.
Ad Monsters
OCTOBER 18, 2022
Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). Data-driven OOH allows advertisers to plan campaigns more effectively and quantify the specific ROI the campaign delivered. . OOH delivers in the ROI category. in sales result.
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Ad Monsters
MAY 8, 2023
This integration will allow healthcare and pharmaceutical companies to improve outcomes across the full lifecycle of patient engagement, especially measurement of outreach effectiveness. YY: How will TransUnion’s TruAudience marketing solutions benefit healthcare brands in this partnership?
Single Grain
MAY 1, 2023
The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. But there was one issue – they offer customers over 70,000 pharmaceuticals. Since the ads brought in more clicks and new customers, their seller rank increased, generating more sales from organic search results.
Martech Series
OCTOBER 13, 2022
For example, an audience could be comprised of the following: Patients diagnosed with high cholesterol in the last 24 months, who were given a prescription for a specific pharmaceutical brand product in the last 12 months, which was filled at a specific pharmacy within the last two months.
Martech Series
NOVEMBER 9, 2022
More than half of the world’s top-20 pharmaceutical companies – including Novartis, GSK, Novo Nordisk, Merck, Sanofi, and Pfizer – rely on Aktana to coordinate and optimize personalized omnichannel engagement with HCPs.
Digiday
OCTOBER 19, 2022
Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out. It’s hard to say.
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