Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

Pharmaceuticals 96

Pharmaceuticals Healthcare Marketing ROI 96

Ad Monsters

OCTOBER 18, 2022

Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). Data-driven OOH allows advertisers to plan campaigns more effectively and quantify the specific ROI the campaign delivered. . OOH delivers in the ROI category. in sales result.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Ad Monsters

MAY 8, 2023

This integration will allow healthcare and pharmaceutical companies to improve outcomes across the full lifecycle of patient engagement, especially measurement of outreach effectiveness. YY: How will TransUnion’s TruAudience marketing solutions benefit healthcare brands in this partnership?

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Single Grain

MAY 1, 2023

The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. But there was one issue – they offer customers over 70,000 pharmaceuticals. Since the ads brought in more clicks and new customers, their seller rank increased, generating more sales from organic search results.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech Series

OCTOBER 13, 2022

For example, an audience could be comprised of the following: Patients diagnosed with high cholesterol in the last 24 months, who were given a prescription for a specific pharmaceutical brand product in the last 12 months, which was filled at a specific pharmacy within the last two months.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

NOVEMBER 9, 2022

More than half of the world’s top-20 pharmaceutical companies – including Novartis, GSK, Novo Nordisk, Merck, Sanofi, and Pfizer – rely on Aktana to coordinate and optimize personalized omnichannel engagement with HCPs.

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity.

Ad network 98

Ad network Conversion CPC CPM 98