VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads. .
Single Grain
AUGUST 27, 2020
It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.
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VideoWeek
MAY 19, 2023
The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.
Single Grain
NOVEMBER 14, 2023
Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. You can also place ads in Gmail at the top of the user’s inbox.
VideoWeek
DECEMBER 13, 2024
WPP Wins Johnson & Johnson NA Media Duties Pharmaceutical brand Johnson & Johnson has handed media duties in the US and Canada to WPP’s GroupM, Ad Age reported this week. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.
VideoWeek
DECEMBER 6, 2024
Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. With visibility into over a billion video ad impressions daily, we see the sustainability issues that need fixing.
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