article thumbnail

Hourglass and Barneys New York Team Up for Nostalgic Pop-Up

Adweek

To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.

Pop-Up 299
article thumbnail

Béis Goes Country With Pit Stop Pop-Up at Stagecoach

Adweek

Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach, bringing its signature style to the heart of the desert with a pop-up called the Beis Pit Stop. Inspired by vintage gas.

Pop-Up 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up

Adweek

She often sets up local pop-ups there to sell her colorful, handmade jewelry. Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community.

Pop-Up 299
article thumbnail

Patrón Invites Fans to the #PatronTequilaverse, a Virtual Pop-Up Experience

Adweek

n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a "Residencia Patr?n" n" event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by.

Pop-Up 299
article thumbnail

Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales

Adweek

This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. Poppi World was aimed at bringing the digital-heavy brand offline.

Pop-Up 299
article thumbnail

Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn

Adweek

The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure.

Pop-Up 277
article thumbnail

Hilton Opens the Ideal Pop-Up Hotel Room for Golf Fans—Directly on the Green

Adweek

George's Golf and Country Club in Toronto fill up during the RBC Canadian Open, which runs from June 6-12 this year. Hilton and FUSE Create conceptualized the closest accommodations of all: a one bedroom pop-up hotel located on the course's third hole. Hotels close to St.

Pop-Up 279