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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

Adweek

There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There's Simpson the sportscaster, franchisee, real estate investor and--memorably--the face. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers.

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Uber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners 

Adweek

For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the delivery platform opened "The Best Pet House Ever," a pop-up that served as part showcase for the treats.

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Newsletters Are Booming. Can Their Ad Products Catch Up? 

Adweek

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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How to build customer trust through data transparency

Martech

When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. Still… Just because people are willing to put up with something doesn’t mean they like it, and it certainly doesn’t mean they wouldn’t prefer something else. We’ve giving them a choice!

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10 LinkedIn Ad Mistakes… Made by LinkedIn Itself

Karola Karlson

Part of my bad-examples-draught problem was that I’d been looking up the top B2B brands’ ads directly in the LinkedIn Ad Library. Here are some more LinkedIn for Marketing ad creatives that popped up in my LI feed. There were so many good examples. Can you tell the mistakes they’re making?

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TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components.

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Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martech

For instance, a virtual pop-up stand with in-metaverse services, objects, and transactions. So those adventurous souls spending big on virtual goods and real estate might turn out to be geniuses. in dabbling with emerging technology is essential to keep up with where the industry is headed.

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