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Hourglass and Barneys New York Team Up for Nostalgic Pop-Up

Adweek

To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.

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Rakuten Doubles Down on Cash Back With a Holiday Campaign and Pop-up 

Adweek

The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they've saved.

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Netflix Turns Pop-Up Stores Upside Down With Immersive, Shoppable Experience

Adweek

Netflix is on a mission to turn retail pop-ups upside down thanks to its first multi-title, immersive retail activation. Top Line On Oct.

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Jeeter Launches 100-Stop Pop-Up Tour With Retro Mini Marts in Cannabis Retailers

Adweek

The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven.

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How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up

Adweek

She often sets up local pop-ups there to sell her colorful, handmade jewelry. Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community.

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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. In-store retail media.

Retail 101
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The CMO’s Guide to the Current and Future State of Retail Media Networks

Adweek

Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation.

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