Adweek

JULY 13, 2023

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Now, we have.

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Pop-Up Entertainment Retail Marketing 246

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Processing. The post Bluecore moves into experimentation appeared first on MarTech.

A/B Testing 65

A/B Testing Pop-Up Conversion Rate Retail 65

Martech

FEBRUARY 19, 2025

I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do! Re-engagement requests have been popping into my inbox lately, making my marketer’s mind melt. However, for retailers, especially seasonal retailers, engagement is the same as for all-season brands.

Retail 108

Retail Pop-Up eCommerce MarTech 108

Digiday

JUNE 25, 2024

01 Introduction Retail media is marketers’ third-most used marketing channel, according to 2024 survey results from Digiday’s CMO Strategies series. That is the same position retail media held among marketing channels in last year’s report. However, retail media did see an increase in adoption from 2023 to 2024.

Retail 80

Retail Pop-Up Media Marketing 80

Digiday

AUGUST 25, 2024

This story was first published on sister site , Modern Retail. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. To say that the language learning app Duolingo relies a lot on its green owl mascot — also known as Duo — is something of an understatement.

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Pop-Up Retail Media Marketing 90

Digiday

OCTOBER 1, 2024

This report is adapted from Digiday’s sibling publication Modern Retail. To stand out and overcome mounting competition in retail, pop-up shops have become part of marketing strategies for brands looking to deliver unique experiences to customers. This is a member-exclusive article from Digiday.

Pop-Up 51

Pop-Up Food Retail Marketing 51

Fuel Lines

AUGUST 2, 2013

Gaining a Positioning of Expertise Through PR Jeff is frequently quoted in national print and online publications about marketing to Millennials, QSRs and retail. Here’s a sampling of articles and quotes over the past year: How to Get Millennials to Love and Share Your Product – Ad Age Crain’s Chicago Business — “Pop!

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Agency Marketing Retail Non-Profit 279

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. These selfies would then pop up in various digital billboards across Times Square. Curious to learn more about digital out-of-home advertising? Out-of-home advertising or OOH has been around for decades. Take for example, the Beauty Mark social media campaign by CVS.

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Advertising Geo targeting Audience Pop-Up 95

Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice.

Advertising 79

Advertising Retail Pop-Up Media 79

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. The three games where the Pop-up Shop appears are The Floor is Lava!,

Pop-Up 101

Pop-Up Retail Impressions MarTech 101

Fuel Lines

APRIL 2, 2013

I often pick up new followers by posting on Saturday and Sunday. The tool that I recommend to help build up a “targeted” Twitter following is TweetAdder. A pop-up will appear displaying your created lists. I post on the weekends because there’s less communication cluttering social media.

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Agency Pop-Up Education Audience 279

VideoWeek

AUGUST 31, 2022

URW is a French retail property operator with 82 shopping centres around the world. The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components. In May, UK retailer The Range teamed up with Ideal World TV.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Digiday

NOVEMBER 25, 2024

This report is adapted from Digiday’s sibling publication Modern Retail. Pop-ups are becoming a popular marketing tactic for emerging brands, and Digiday set out to analyze how these brands are approaching such activations. This is a member-exclusive article from Digiday.

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Pop-Up Retail Marketing 79

Digiday

FEBRUARY 8, 2024

Some influencer agencies are beefing up their new offerings leading up to the Big Game, while others are trying to strike a balance between household Hollywood names and emerging influencers in their content. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Agency Pop-Up Retail Media 97

Martech

APRIL 21, 2022

In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels. Traditional creative services need to be backed up by tech know-how.

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Pop-Up Retail Agency MarTech 110

Single Grain

OCTOBER 13, 2020

retail sales — a 14.5% You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. In this guide, we’re going to go over what you need to do to set up shop on the world wide web.

eCommerce 145

eCommerce Pop-Up Shipping SEO 145

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? But phygital retail appeals to (and markets to) both types of shoppers because it's no longer a case of one or the other, but rather an integration of both as the customer sees fit (more on this later). Drawbacks of Phygital Retail.

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Certainly, well end up with more of the same and boring. B2C, virtual v.s.

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Marketing ROI Pop-Up Media 98

Ad Monsters

DECEMBER 16, 2022

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The ad tech industry is constantly evolving.

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Cookies Pop-Up Ad Tech Retail 97

Martech Series

JULY 18, 2022

Part of AfterShip’s Family of Products, Automizely Marketing Saves Online Retailers Time by Automating Their Ecommerce Campaigns. Andrew Chan, AfterShip CMO, said that retailers preparing for a busy holiday season typically target customers with personalized emails with offers for discounts or free shipping.

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Shipping Marketing Pop-Up eCommerce 97

More About Advertising

JUNE 17, 2016

Three campaigns in particular have popped up regularly: ‘McWhopper’ from Burger King, REI’s ‘Opt Outside’ from the US retailer and Harvey Nichols’ ‘Shoplifters.’ We’ve had lots of Top Tips For Cannes, interesting, we hope, even if you’re not into awards or Cannes.

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Pop-Up Retail Media Agency 70

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. To free them up, the company hired additional staff to manage day-to-day tasks. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.

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Pop-Up Finance Fashion Entertainment 131

InMobi

JULY 19, 2021

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Specifically, we wanted to see who had these kinds of retail apps on their mobile devices, and whether there was room for improvement.

Retail 52

Retail Real Estate Pop-Up Audience 52

Ad Monsters

FEBRUARY 7, 2023

A 2021 KPMG report on customer loyalty among retailers identified data-driven personalization as a key driver of brand loyalty, which bleeds into positive affinity, word-of-mouth marketing, and repeat purchasing.

Pop-Up 96

Pop-Up Retail Entertainment Cookies 96

VideoWeek

NOVEMBER 27, 2024

“If the car knows you’re going to be coming close to a Starbucks on your journey, HD Radio can pop-up a 50 percent off Starbucks coffee coupon,” explains Cosgrave. On the other hand, the location capabilities built into cars present unique targeting opportunities.

Entertainment 52

Entertainment Pop-Up Manufacturing Ad Space 52

Martech Series

SEPTEMBER 12, 2022

In the same vein, I can say that retailers’ customers are on a journey. My colleague never received a yoga mat from Lululemon, yet the retailer asked her to review the product. He received ten follow-up emails from the dealer with information about a 72-hour sale at the dealership on everything except an electric vehicle.

Marketing 94

Marketing Communications Retail Pop-Up 94

Martech

AUGUST 29, 2022

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. For those unfamiliar (we had to look it up), squishmallows are a type of stuffed animal that’s filled with memory foam to give it a different texture and weight,” he wrote. “Of

Conversion 101

Conversion Pop-Up MarTech Retail 101

Ad Monsters

APRIL 7, 2023

Shoppable online advertising is evolving beyond static banners and pop-ups. For example, CNN Coupons presents itself as a one-stop guide to the hottest savings and even offers exclusive rewards from major retailers. Publishers can reap the benefits through product sales, reviews, and comparisons.

Media 96

Media CPC Retail Impressions 96

Digiday

MARCH 2, 2023

In particular, the role of chief AI officer is starting to pop up more across companies. Retail brand Levi’s is the exception, announcing a CAIO in 2019. Currently, this position exists largely at companies that already working in AI or tech.

Pop-Up 72

Pop-Up Retail Marketing Media 72

illumin

OCTOBER 30, 2023

Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. The ad then turns to the future – showing off Google’s latest feature launch and sending a spooky message to smart-phones everywhere: “keep up or become tomorrow’s campfire story”. Only the holiday season is a bigger income generator.

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Pop-Up Audience Ad Tech Retail 105

Ad Monsters

APRIL 9, 2024

Working with a wide range of clients, including FreshDirect, the NYC-based grocery delivery service, Olipop, Ro, PrizePicks, SKIMS, and others, Quan Media Group has picked up a wealth of insights into what makes for a successful out-of-home campaign, which he shared with AdMonsters.

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Pop-Up Retail Audience Brand Awareness 105

Digiday

JUNE 27, 2022

The article was first reported on, and published by Digiday sibling Modern Retail. Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. Overall, website visits are up 68%.

Pop-Up 69

Pop-Up Retail Brand Awareness Fashion 69

Ad Monsters

SEPTEMBER 23, 2022

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. Instead, they steer them in a way that makes them give up their most personal data. . The first suggestion is to consider the consumers needs and base ad and pop-up designs on those standards.

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Pop-Up GDPR Ad Tech Cookies 75

Martech Series

DECEMBER 29, 2022

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Digiday

JULY 10, 2023

The department store created an online and in-store pop-up shop on 59th Street in NYC featuring an exclusive Barbie collaboration with the retailer’s Aqua clothing brand, window displays, and a beauty-styling studio. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Pop-Up 51

Pop-Up Retail Media Marketing 51

More About Advertising

NOVEMBER 21, 2019

Something troublesome keeps popping up just when you think it’s business as usual (if such a state still exists in such companies.) WPP is suing the former owners of digital retail media business Triad (based in St Petersburg.

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Pop-Up Retail Media Finance 53

Single Grain

NOVEMBER 16, 2022

For most online retailers, you know you need start running campaigns, but you don’t always know where to start. Set Up all Your Holiday Marketing Automations. If you’re an online retailer, you know just how important email marketing is to boost sales and grow your brand. And Santa’s too busy to help! Let’s get started!

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Pop-Up Marketing Retargeting Shipping 52