The Ad Tech Blog

JULY 14, 2024

Intrusive ad formats, such as pop-ups and auto-play videos, can disrupt the user experience and cause users to ignore or block ads. High competition in the mobile advertising space drives up costs, making it difficult for SMEs to compete with larger companies.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Basis

OCTOBER 14, 2022

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

Single Grain

NOVEMBER 16, 2022

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

MNTN

AUGUST 12, 2022

By outlining a set list of questions by which to judge an ad channel, you can accurately compare your options as they pop up, saving you time and giving each channel a fair analysis. Take a look to see if you can target based on personas, use your site data to retarget, or even target your ABM lists.

Pop-Up 98

Pop-Up Retargeting MarTech Audience 98

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? Many businesses have adapted to increasing their digital strategy and functionality to make up for this, along with offering new features like curbside pick-up options. In other words: Online or offline?

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Digiday

DECEMBER 19, 2022

In addition to the ad spot, the brand promoted its skincare through holiday pop-ups at the Westfield Century City mall in Los Angeles last month to encourage shoppers to sign up to be part of Skkn by Kim’s community and get sneak peeks of new launches as well as exclusive benefits such as early access to new products. .

Pop-Up 95

Pop-Up GDPR Retargeting Fashion 95

Advertising to Baby Boomers

MARCH 4, 2021

I forgot to add the dates of these surveys: More from Why is advertising so unpopular? : …Online advertising has contributed to this enormously, with the interruptions to people’s browsing experience by pop-ups, the creepiness of much retargeting and the sheer annoyance of autoplay videos often listed as the main offenders.

Advertising 59

Advertising Pop-Up Retargeting Marketing 59

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. This figure, 52%, is up from 46% last year. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

FEBRUARY 3, 2020

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. A chatbot can also be programmed to follow up any help with a survey to get customer feedback. Moderated UX Testing.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

illumin

MAY 22, 2024

Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. Retargeting Another important feature of Meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Martech Series

JANUARY 25, 2023

Since 2015, Funnel Hacking Live has been bringing together the nation’s top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owner’s level up their marketing. In response to Brunson’s innovative techniques, funnel hacking groups were popping up all over the country to share ideas.

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

Single Grain

JANUARY 29, 2020

Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. Maptive saw a 51% increase in software demo sign-ups. Simplify, simplify, simplify the sign-up process.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Single Grain

SEPTEMBER 22, 2022

Opt-in pop-ups. Dive Deeper: MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. With this tool, you can design conversion-focused, mobile-friendly forms, pop-ups, slide-in windows, and more. Mobile-friendly forms and pop-ups. Advanced targeting options. A/B testing. Real-time editing.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

JUNE 21, 2019

When you set up a Facebook ad campaign, there are two options: create new ads for every campaign and ad set or use an existing post: Most brands usually miss the “Use Existing Post” option, but this is an incredibly effective way to optimize your Facebook ad shares and likes. 6 Tactics to Show Up in a Facebook Feed without PPC.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

NOVEMBER 13, 2019

Apart from saving money, programmatic advertising is also more efficient as you don’t have to spend time negotiating, sending proposals and setting up campaigns. They should be able to cater to your niche targeting needs while having the ability to run multiple ad formats such as in-app, pop-ups, rich media, pre-roll and email, among others.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

AdvertiseMint

JUNE 27, 2023

So, before anything else, set up your Meta Business Suite account correctly. Set up Meta Pixel New Facebook advertisers often need help determining if their ads are effective. You can use various features in the audience section to create these lists, which you can categorize into retargeting and prospecting.

Retargeting 59

Retargeting Audience Pop-Up Ad Click 59

Single Grain

NOVEMBER 15, 2019

If you haven’t done this already, here’s a quick set-up guide.). Slideshow : A looping video ad with up to 10 images. Instant Experience for Mobile : This makes your ad automatically take up the entire screen of the user’s mobile device, should your ad pop up. How to Create a Facebook Mobile Video Ad.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech Series

FEBRUARY 5, 2023

Since 2015, Funnel Hacking Live has been bringing together the nation’s top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owner’s level up their marketing. In response to Brunson’s innovative techniques, funnel hacking groups were popping up all over the country to share ideas.

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Wrapping Up. music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Paleo AdTech

DECEMBER 10, 2023

Key competitors were Massachusetts-based Engage and DoubleClick, which signed large publishers up to “exclusive” contracts, John says, leaving them with unsold inventory. Ferber claims to have pioneered the scaled use of retargeting , inspired by an L.L. By necessity, the brothers focused on the lower 90% of pubs at first.

CPC 52

CPC CPM Pop-Up Ad network 52

Paleo AdTech

FEBRUARY 8, 2022

Key competitors were Massachusetts-based Engage and DoubleClick, which signed large publishers up to “exclusive” contracts, John says, leaving them with unsold inventory. Ferber claims to have pioneered the scaled use of retargeting , inspired by an L.L. By necessity, the brothers focused on the lower 90% of pubs at first.

CPC 52

CPC CPM Pop-Up Ad network 52

Single Grain

JULY 28, 2020

Now, it bears mentioning that the free version of MailerLite only allows for lists of up to 1,000 subscribers and doesn’t provide access to some of its more advanced features like automation and A/B testing. If you want to use the highest-tier plan (Enterprise), you’re looking at $279/month for a list with up to 500 subscribers.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Lemonads

SEPTEMBER 18, 2020

Have you ever got bothered by those ads popping up, interrupting your reading while you were so concentrated? AdsKeeper Review For Advertisers AdsKeeper provides a set of tools for advertisers like- macros, retargeting ability, and selective bidding. Intuitive Dashboard to set up and optimize campaigns.

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

AdvertiseMint

OCTOBER 13, 2023

Like getting people to buy, sign up for your email, or call right away. They might buy now or sign up on the spot. You can follow up after. Compelling offer – Come up with an offer your audience can’t refuse! “Sign Up Here” or “Buy Now” No confusion. Sounds like magic, right?

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Lemonads

MAY 26, 2021

Furthermore, Datspush offers a huge collection of features that range from easy campaign creation to the ability to develop retargeting campaigns. Available for a variety of devices, push notifications are known for delivering great engagement and for being relatively simple to set up. What Ad Formats Does Datspush Support?

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Single Grain

FEBRUARY 1, 2023

WordStream ) Long-form landing pages can bring in up to 220% more leads than short-form landing pages with an above-the-fold CTA ( Notify Visitors ) You should always use personalized CTAs in your landing pages, as they have a 202% higher conversion rate. ( 99 Firms ) Want more than just stats? Techjury ) Want more than just stats?

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

illumin

JANUARY 22, 2024

Another important feature of meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion. This strategy involves showing ads to users who have previously interacted with a brand or visited their website.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 26, 2023

Remember the last time an ad for that pair of sneakers you’d been eyeing popped up in your Facebook feed? I f you put these suggestions into practice in the right way, you will undoubtedly come up with a winning strategy! Or how your inbox receives promotional emails about the latest sales?

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Lemonads

JULY 1, 2020

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. Without further ado, let’s jump in! What is PropellerAds?

Affiliates 52

Affiliates Ad network CPC CPA 52

MNTN

SEPTEMBER 4, 2023

How To Prepare Your Marketing Strategy for Data Privacy Changes Marketing teams have come to rely on customer data — especially third-party cookies — to reach and retarget customers efficiently. Stay Up-to-Date with Data Privacy Laws As these regulations take effect and evolve, keeping up with the policies as they pop up is essential.

GDPR 52

GDPR Cookies Pop-Up Audience 52

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. Setting up ads on these major platforms means you’re right there when people are looking for what you offer. How can you light up their lives?

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Single Grain

AUGUST 6, 2019

Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. Why Retargeting Is Absolutely Essential For Any Marketing Funnel. Learn More: How to Set Up Marketing Funnels (TOFU, MOFU, & BOFU). Pop-ups on site relevant to pages the lead is on (e.g.

Marketing 112

Marketing SEO Banner Conversion 112

Lemonads

OCTOBER 14, 2020

When it comes to promoting yourself in such a crowded place such as on the internet, it has become more difficult than ever to stand up through competition, and the only way to make it possible is by knowing how to promote our business efficiently as for our landing pages! Having a landing page is a must in 2021!

Conversion 52

Conversion A/B Testing CPA GDPR 52

Single Grain

NOVEMBER 8, 2019

If you struggle to come up with relevant and interesting material, want new ways to repurpose your curated content, or want to learn how different types of content target different parts of the funnel, this blog post is key to creating an effective content marketing strategy. This will give you readers' contact details for future follow ups.

Marketing 112

Marketing Conversion Audience SEO 112