Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising 88

Advertising Retail Pop-Up Media 88

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition. Despite the fact that there are already tons of podcasts out there, more pop up all the time. Open up a new social media door.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Single Grain

OCTOBER 30, 2020

They are too expensive, and we just don’t see the ROI.”. The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing. But, since everyone is trying to leverage infographics, the ROI isn’t as good, right? How to Maximize Infographic ROI.

ROI 145

ROI Pop-Up SEO Marketing 145

InMobi

JANUARY 15, 2015

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? Use In-App Landing pages In-app landing pages are crucial to your campaign ROI. Don’t Guess, Test!

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. This auction-based approach leads to a more efficient use of ad budgets and higher ROI. How Does Performance TV Stack Up? The post Ad Exchange: What Is It & How Does It Work?

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Single Grain

DECEMBER 8, 2020

Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. Managing marketing at a start-up often equates to wearing many hats. For example, creating newsletter design, setting up pop-ups on landing pages or tracking customer experience with usability tests. And failure?

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech Series

AUGUST 1, 2022

Launches Its First Set of NFTs for American Express at Color Oasis Pop up Experience. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

Pop-Up 82

Pop-Up MarTech ROI Marketing 82

Martech

MAY 30, 2023

But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. Rather than bombarding buyers with pop-ups, cold calls or spam emails, you can provide information that individual consumers want to engage with.

Marketing 103

Marketing Pop-Up Audience ROI 103

Single Grain

MARCH 20, 2020

When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. * Add Exit-Intent Pop-Ups. Make sure the pop-up is aesthetically pleasing.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads.

Advertising 97

Advertising Pop-Up Impressions Ad Inventory 97

Martech

MARCH 30, 2022

They were a hands-on group that constructed and helped organize in-person events and experiential pop-ups. Little Cinema is up past 80 staff members, and they’ve built an 11,000 square-foot studio in New York in addition to a studio in Los Angeles. Picard Season 2 virtual premiere. Image: Little Cinema. Image: Little Cinema.

Pop-Up 98

Pop-Up ROI Marketing MarTech 98

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Tech company cuts are up a whopping 86% from last year). You should carefully and effectively inventory the specific platforms and point solutions that make up your stack.

MarTech 112

MarTech ROI Pop-Up Marketing 112

Single Grain

JUNE 23, 2020

6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * It's a good idea to start with one or two goals and then change them or branch out once you've seen some good ROI. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. The ROI of a strong PR​ or experience ​play that strongly connects with a subset of your audience will outweigh that of an expensive commercial that broadly speaks to millions.”

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

JULY 14, 2020

For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform. As you're doing content marketing and getting people in the door, you need to set up calls or do webinars to convert this traffic.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Cost-Effectiveness: Localized campaigns often require a smaller budget than national ones, yet they can provide a significant ROI by targeting a more responsive audience.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Spoton Digital Media

SEPTEMBER 18, 2023

Revisit your value propositions and market positioning, and come up with new ways to present your offerings to customers. Produce social media content with new hooks and taglines, modern imagery, and fresh references to news or pop culture. What is the problem you solve for customers? Contact us today to learn more.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Mutiny is set up to refresh your website instantly, based on who has stopped by. And so many choices out there. OK, I’ll stop griping.

Marketing 92

Marketing eCommerce Pop-Up Communications 92

Single Grain

AUGUST 8, 2019

First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. By now you’re starting to feel hungry after looking at all these signs with food, so when the next sign comes up 2 miles from the exit, you decide to get off the highway for some lunch. So where do the majority of customers come from?

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

JUNE 2, 2020

Replacing business cards (which often end up in the trash) by popping up in your audience’s feed. Gary Vaynerchuck sums up the value of social media very nicely: Considering that 3.5 Gary Vaynerchuck sums up the value of social media very nicely: Considering that 3.5 This helps keep up your engagement as well.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Digiday

FEBRUARY 2, 2023

Over the past two years, the metaverse has been marketers’ preferred wall to throw things against, with brands pumping millions of dollars into virtual events and NFT drops with little concern over the ROI of those activations. But as a recession mounts, the need to generate tangible revenue from the metaverse has become increasingly urgent.

Pop-Up 69

Pop-Up Entertainment Education ROI 69

Banner Flow

DECEMBER 7, 2020

For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. Instagram Stories and Snapchat have become so popular that Facebook even snapped up the Stories format for their homepage feed. How TikTok has shaken up the market. The continued growth of video formats.

Media 98

Media Advertising Pop-Up Clickbait 98

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google has also added local inventory ads , which allow businesses to sell products locally through their Shopping network through “in-store today pickup,” “pick up later” or “curbside pickup.” Trend #8: Image Extensions.

Conversion 111

Conversion CPA GDPR SEO 111

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? Track when they click your site, sign up, and purchase. Email Marketing Email marketing means sending messages and offers to people who signed up to receive your newsletters. The aligned messaging drives higher ROI on marketing budgets.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

DECEMBER 20, 2019

Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. Click To Tweet.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech

OCTOBER 26, 2022

To get it: Open a blank document Go to the insert menu Select the Smart Art icon In the pop-up window click on ‘process’ option. What was the first thing that held it up? Worse yet 90% of users reported that their project failed to deliver ROI. The one I think that works well is the gear list,” she said.

Pop-Up 98

Pop-Up MarTech Education Marketing 98

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). Opt-in pop-ups. Dive Deeper: MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. Mobile-friendly forms and pop-ups. 2) Qualified Leads. More leads = more revenue.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Kevel

AUGUST 25, 2022

Low-quality video content and annoying pop-up videos can hinder the user experience. Advertisers know this format is effective and can provide better ROI than standard ads. When watching a YouTube video on “writing tips,” Grammerly ads pop up. Valuable video ad types. User retention. Better targeting.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Kevel

JULY 19, 2022

Low-quality video content and annoying pop-up videos can hinder the user experience. Advertisers know this format is effective and can provide better ROI than standard ads. When watching a YouTube video on “writing tips,” Grammerly ads pop up. Valuable video ad types. User retention. Better targeting.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Single Grain

FEBRUARY 1, 2023

Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! Wpbegginer ) Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Digiday

FEBRUARY 20, 2023

The Pampers team created tools like the Pampers Due Date Calculator, which shows up when people find out they’re pregnant and search online for when their baby might be due, as well as the Baby Name Generator. Is there ROI for this? Does that ROI outweigh what you would see without that data? Is it short-term or long-term?

Marketing 69

Marketing Pop-Up Cookies Conversion 69

AdvertiseMint

SEPTEMBER 26, 2023

Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. But it maximizes marketing ROI and builds lasting consumer connections. We can help efficiently unify your strategies across digital marketing channels, reach more of your target audience, and maximize ROI. IMC does require work.

Communications 52

Communications Marketing Pop-Up ROI 52

Single Grain

NOVEMBER 1, 2019

They eat it up, and they're always sharing stuff. For example, you can see that they ramped up their spending in April of this year: More helpful than looking at Adobe’s overall spending is looking at exactly how they're spending their money: 9% of their spend goes into video. That tells you they were probably happy with the ROI.

Marketing 15

Marketing SEO Pop-Up Conversion 15