Monetize More

APRIL 27, 2023

Wasted ad spend: Advertisers may end up paying for fraudulent or invalid traffic that does not generate any real engagement or revenue. This can lead to a reduction in advertising budgets and a decrease in the number of ads available for publishers to display.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

InMobi

FEBRUARY 24, 2021

Also work with your partner SSPs to make sure that your “info.plist” files are up-to-date with the full list of advertiser or DSP SKAN IDs, is in the right format, and working correctly end-to-end. Publishers should experiment with messaging, design, and even timing of the permission pop-up so that they can maximize opt-in rates.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

SEPTEMBER 30, 2022

As the name suggests, instream ads show up within a video stream. Other types of instream ads are mid-roll ads, which show up in the middle of the stream, and post-roll ads, which play after the video. While a typical non-skippable ad is up to 20 seconds long, a bumper ad can run for a total of 6 seconds. Bumper Ads.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

NOVEMBER 12, 2019

It is a hygiene factor along with other concepts including viewability, ad fraud and invalid traffic. Set up time with your InMobi representative to learn more. The term “brand safety” here refers to considerations, practices and tools to ensure that advertising does not appear in a context that is inappropriate for a brand.

Pop-Up 52

Pop-Up Viewability Ad Tech Advertising 52

Monetize More

JULY 8, 2022

If you don’t want your valuable app monetization strategy to be hijacked by one or two players who pay top dollar but don’t deliver value back (or if you’re simply looking to diversify your revenue streams), In-App Header Bidding might be right up your alley! How to Set up In-App Header Bidding? Related Read: [link].

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Brid.tv

FEBRUARY 29, 2024

Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Digiday

NOVEMBER 20, 2022

Borrell’s findings point to the disappearance of thousands of small businesses, and a shift in the type of small businesses that have popped up. Netflix continues to beef up its ad sales team, the latest hire being Adam Gerber who most recently was executive director of U.S. investment strategy at GroupM. Direct quote.

Media 69

Media Pop-Up Marketing Entertainment 69

InMobi

OCTOBER 27, 2020

Quite often though, it is worth reviewing the code of the SDK as well as running randomized tests to see if the SDK has the ability to flag bad ads by blocking auto-redirects, stopping pop-ups and preventing auto downloads.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Ad Monsters

OCTOBER 7, 2022

Industry link-ups are key to survival in a time of fluctuation and persistent change. During his keynote, Steinlauf focused on sports and how it makes up a large portion of their business. Brands sometimes have their own data and usually end up activating against that data. Don’t Sleep on TikTok.

Pop-Up 89

Pop-Up Audience Ad Tech Media 89

Brid.tv

OCTOBER 15, 2024

However, thats only true if theyre set up properly. Non-linear Also known as overlay ads , these ads show up within a stream without interrupting it. Instead, they pop up in the form of a banner along the bottom, top, and/or sides of the player. Among them, the instream format tends to generate the most revenue.

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Monetize More

JULY 14, 2022

These interstitials pop up when a user is navigating from one webpage to another. Sign up to become a MonetizeMore publisher and get started with Pubguru. This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Why use Vignette Ads?

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Digiday

JANUARY 22, 2023

AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” It may fall into a more classic use scenario, but it’s yet another example of AI popping up across the media agency spectrum.

Media 69

Media Agency Pop-Up Machine Learning 69

Digiday

OCTOBER 11, 2022

Batter up Streaming’s rebundling era, Disney’s Hulu headache, Netflix’s measurement move and more. Major League Baseball streamed its first game 20 years ago, and this year the league stepped up its streaming strategy even more through deals to stream games on Apple’s Apple TV+ and NBCUniversal’s Peacock.

Pop-Up 69

Pop-Up A/B Testing Viewability Audience 69

AdvertiseMint

OCTOBER 24, 2023

Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls. Challenges Faced by Mobile App Advertisers Mobile app advertising, while potent, does come with its own set of challenges. One primary concern is ensuring a positive user experience.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Monetize More

MAY 9, 2023

By using these strategies, you can maximize page views and drive up display ad revenue for your websites. Additionally, by making sure that any pop-ups aren’t disruptive, you create a positive experience for viewers and encourage further engagement. The integration of Traffic Cop gives you all the features mentioned above.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Automatad Inc.

FEBRUARY 29, 2024

In its reader compliance, Forbes says it will not show pop-up ads, video ads in between paragraphs, and no ads between posts. Lightbox pop-ups to tell users to turn off ad blockers for some time or ask them to pay Consent walls to ask users to allow acceptable ads or ask them to subscribe to see the content.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Brid.tv

NOVEMBER 25, 2022

For instance, Brid.TV’s online video platform comes with a video header bidding service that is easy to set up and even easier to use. Easy-to-Set-Up Video Header Bidding. Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. Google ADX. Amazon Publisher Services.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! and gets them to place a bid. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Single Grain

AUGUST 16, 2023

Site Speed : Speeding up the loading times for your website. If you have duplicate pages with different URLs, set up 301 redirects to redirect users and search engine crawlers to the primary version of the content. Ensure that all text, images, and multimedia elements are easily viewable and readable on smaller screens.

SEO 52

SEO Pop-Up Click Through Rate Conversion 52

Adtelligent

OCTOBER 6, 2021

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. They can be placed within the text or appear in a pop-up (interstitial ads). Out-stream. Adtelligent Out-stream video ad formats. Location-specific ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Basis

SEPTEMBER 12, 2022

Examples include: impressions generated when web sites are loaded as pop-unders on porn and piracy sites, or domain spoofing, where impressions claim to be on a respectable, known site, but are actually served somewhere else. Q: So, there’s a connection between viewability and ad fraud? Q: Who creates the bot traffic? It depends.

Viewability 83

Viewability Impressions Pop-Up Banner 83

Ad Monsters

JUNE 23, 2022

The Yachts Are Back — Amazon and Tik Tok pop out for the first time. They didn’t pull up in a Yacht; Amazon has the entire Vieux Port de Cannes! First-party IDs had higher ad viewability at 80% compared to 75% for third-party cookie traffic. 97% of all advertising is now considered unstereotypical, up from 50% in 2016.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Smart-Hub

MARCH 19, 2024

Book Your Free Consultation Spot Request a Callback Exploring Display Ads Display advertising is an umbrella term for multiple ad formats, including banner ads, pop ads, and others. Pop-up ads suddenly appear over the existing content as small windows, so they can be very effective in terms of grabbing attention.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. action, drama, romance, sci-fi),” said Peters. sex, nudity or graphic violence).”

Ad Tech 52

Ad Tech Agency Fashion Media 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition.

Viewability 52

Viewability CPM Impressions Header Bidding 52