Adweek

MARCH 13, 2024

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. Agencies and public relations. More than half of the people employed in the industry are women. Nearly 4 in 5 are white.

Agency 296

Agency Public Relations Advertising 296

Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 317

Communications Public Relations Media Advertising 317

Fuel Lines

JULY 16, 2012

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

Agency 279

Agency Public Relations Manufacturing Finance 279

Adweek

APRIL 21, 2023

62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach. Acceleration.

Public Relations 261

Public Relations Communications Agency 261

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Public Relations 249

Public Relations Agency Communications Media 249

Adweek

FEBRUARY 28, 2024

Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer.

Public Relations 264

Public Relations Fashion Marketing 264

Adweek

JUNE 3, 2022

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. My conversation with her felt as warm and.

Public Relations 289

Public Relations Conversion 289

AdPulp

MARCH 30, 2022

I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Public relations works in many not-so-obvious ways. The post The Public Relations Handbook Sheds Light On The Darker Persuasive Art appeared first on Adpulp.

Public Relations 77

Public Relations Advertising 77

More About Advertising

JULY 6, 2020

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?)

Public Relations 105

Public Relations Finance Media Agency 105

Adweek

OCTOBER 5, 2022

In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating "front groups" to simulate grassroots support for a client and employing people to pose.

Public Relations 279

Public Relations 279

Adweek

APRIL 13, 2023

In April 2020, the number of positions in advertising, public relations and other related services declined 8.3% Three years ago this month, as Covid-19 began to spread across the country, more than 20 million U.S. jobs disappeared. The ad industry was not spared.

Public Relations 278

Public Relations Advertising 278

Adweek

APRIL 20, 2023

360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns.

Agency 264

Agency Public Relations Communications 264

Adweek

OCTOBER 11, 2022

The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion.

Public Relations 264

Public Relations Fashion 264

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 264

Audience Public Relations Agency Marketing 264

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 246

Public Relations Communications Advertising 246

Adweek

JULY 13, 2023

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. VaynerMedia has been focused on expanding its global footprint and building linear buying expertise.

Agency 246

Agency Public Relations 246

Adweek

AUGUST 12, 2022

Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek.

Public Relations 246

Public Relations 246

Adweek

JUNE 15, 2023

It was 1994, and Yaverbaum was handling public relations for Ikea. Feeling confident it had a good read on the American public, the company decided to roll out an ad. Eric Yaverbaum can still remember the pale look on his client's face. The Swedish home-furnishings giant had expanded to the United States a decade earlier.

Public Relations 246

Public Relations Marketing 246

Adweek

SEPTEMBER 15, 2022

Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A

Public Relations 246

Public Relations Communications Marketing 246

Adweek

SEPTEMBER 12, 2022

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR.

Public Relations 246

Public Relations Media 246

Fuel Lines

FEBRUARY 3, 2016

The content is driven by experienced marketing, advertising, and public relations professionals who write on a broad range of topics and want share their knowledge and promote discussion within the community. The Agency Post provides marketing agency professionals with useful and insightful viewpoints to provoke discussion and debate.

Agency 242

Agency Public Relations Marketing Advertising 242

Fuel Lines

APRIL 7, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 278

Communications Public Relations Media Conversion 278

Fuel Lines

AUGUST 7, 2013

ICOM is integrated with skills in all forms of commercial persuasion including public relations and digital marketing. ICOM has a history of serving international clients in multiple international markets in all product sectors.

Agency 276

Agency Public Relations Communications Healthcare 276

Fuel Lines

MARCH 1, 2018

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

Agency 256

Agency Communications Public Relations Media 256

Fuel Lines

MAY 27, 2014

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. I’ve been actively creating content since 2007, a year after Twitter was founded. Twitter helped to accelerate the search rankings of my content and has generated more traffic to my website than any other tool.

Agency 275

Agency Click Through Rate Public Relations SEO 275

Martech Series

SEPTEMBER 8, 2022

Public Relations Management Platform Recognized for Setting the Standard for Distributed Work.

Public Relations 84

Public Relations MarTech Marketing Media 84

AdPulp

SEPTEMBER 21, 2020

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

AdPulp

FEBRUARY 7, 2021

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Her professional background includes leading digital marketing, public relations, and strategic content creation for B2B tech companies.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Digiday

JUNE 2, 2024

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

Agency 95

Agency Public Relations Media Communications 95

Fuel Lines

FEBRUARY 19, 2014

Strategic use of public relations can help small and midsized agencies level the playing field with larger competitors. No other marketing tool replicates what PR can do when it comes to building trust with important audiences. PR greatly enhances your agency’s credibility.

Agency 275

Agency Public Relations Shipping Audience 275

Fuel Lines

JUNE 9, 2015

Here are just a few of the breakout session speakers: Don Beehler , National Public Relations Consultant and Writer, Author of, “The Art of Telling Your Agency’s Story” Julian Boulding , President of thenetworkone, London , one of the largest independent agency networks.

Agency 220

Agency Public Relations Food Marketing 220

Martech

MARCH 17, 2022

Marketers and public relations pros know this from dealing with their own brand-related crises. Informing the public about safety and essential services is increasingly a tech problem to solve for the majority of mobile and laptop users in our connected world. Why we care.

Public Relations 124

Public Relations Communications MarTech Agency 124

Martech Series

AUGUST 4, 2022

public relations agencies. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies. media representatives. media buying agencies. direct mail advertisers. display advertisers. ad material distributors.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 201

Marketing SEO Food Public Relations 201

Martech

MAY 17, 2024

When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. You’re told that you need PR, which stands for press release, right?

Communications 126

Communications Public Relations Media Brand Awareness 126