article thumbnail

Why public relations is thriving in today’s global marketing mix

Martech

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Retainer billing The traditional practice of treating your PR reps like you would a lawyer is misaligned with the ROI focus of modern-day marketing. Below are ways to address these issues.

article thumbnail

Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Estimated Post-Transaction Enterprise Value of $380 Million With Approximately $207 Million in Net Cash, Assuming No Redemptions of VII Public Shares. Banzai International, Inc. Holdings Inc. Acquisition of Hyros.

ROI 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap

Martech Series

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Smart investments in PLG motions will continue to advance ROI.

MarTech 87
article thumbnail

Best Reputation Management Companies: Top 5 Choices for 2022

Single Grain

They can also assist with developing relationships that lead to earned media, by connecting with relevant publications. Improved ROI: Reputation management companies know how to optimize your brand assets and marketing campaigns to generate the best possible results. Related Content: How a Brand Persona Plays Into Effective ROI.

SEO 105
article thumbnail

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

Public relations is one of the best ways to build a solid online reputation for your business. Using PR for NFT marketing yields a better ROI because with PR, you can send the right message to the right people at the right time. PPC experts can help create, manage and optimize your PPC campaigns to generate a high ROI.

Agency 113
article thumbnail

7 best link-building services for SEO performance

Martech

There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. The value of backlinks is something that is becoming increasingly prominent within the PR industry. The post 7 best link-building services for SEO performance appeared first on MarTech.

SEO 119
article thumbnail

Best Crypto PR Agency: Top 8 Choices for 2022

Single Grain

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

Agency 52