VideoWeek

MARCH 14, 2025

Ad Age meanwhile reported this week that total US employment in advertising, public relations, and related services fell by 1,600 jobs in February, the third consecutive month of decline.

Food 52

Food Ad Tech Media Agency 52

Single Grain

AUGUST 27, 2020

It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video. Good ol' public relations.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

VideoWeek

MARCH 17, 2023

Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9 But while overall revenue was down, digital revenues grew, with video ad revenues a particular bright spot, doubling year-on-year according to Press Gazette. million year-on-year to £84.1

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

SEPTEMBER 8, 2023

GumGum Launches Charity-Focused CTV Ad Unit GumGum, a contextual advertising company, has announced a new charity initiative called GumGum Gives. Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said.

Agency 52

Agency Media Communications Advertising 52

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Negative keyword expansion to cut down on ad spend wastage. Audience targeting and refinement.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JULY 5, 2023

Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips. Write a four-word title for my print marketing company’s Facebook carousel ad, promoting our business brochures.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52