Adweek

JULY 27, 2023

It was 2004, and the luxury real estate firm at 660 Madison Ave. Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson.

Real Estate 246

Real Estate Marketing 246

Adweek

AUGUST 29, 2022

introduced Dual Camera for Snapchat at Snap Partner Summit in April as part of its Director Mode camera and editing tools, and Monday, the Dual Camera option was placed front and center in the application's main camera toolbar. Dual Camera will still be accessible in Director Mode alongside other tools including Camera Speed,

Real Estate 246

Real Estate 246

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Adweek

FEBRUARY 11, 2024

The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta.

Real Estate 345

Real Estate Audience 345

AdExchanger

NOVEMBER 21, 2023

Estate Media launched in September as an online hub for real estate and home improvement content. It hopes to hook viewers – and brands – with content that features influencers in the real estate industry who have a strong online following.

Real Estate 124

Real Estate Media 124

Adweek

APRIL 26, 2024

While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used. The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4

Real Estate 317

Real Estate Agency Advertising 317

Adweek

APRIL 11, 2024

There's Simpson the sportscaster, franchisee, real estate investor and--memorably--the face. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun.

Real Estate 317

Real Estate Pop-Up Media Marketing 317

Adweek

SEPTEMBER 25, 2024

But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. "I When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations.

Real Estate 312

Real Estate 312

Adweek

NOVEMBER 15, 2023

It's safe to say that sliver is fairly rugged real estate, so to Yeti, it looked. For those who think there's no such thing as uncharted territory these days, here's a validating stat: Google has mapped 98% of the world, covering more than 10 million miles with Street View. But what about the remaining 2%?

Real Estate 317

Real Estate Marketing Advertising 317

Adweek

SEPTEMBER 15, 2023

For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the delivery platform opened "The Best Pet House Ever," a pop-up that served as part showcase for the treats.

Real Estate 299

Real Estate Pop-Up 299

Martech Series

JANUARY 27, 2023

Qobrix , a leading provider of real estate software, has developed an ecosystem of portals for real estate professionals. The CRM is designed to streamline the sales process for real estate agents and property developers by managing their entire sales pipeline and automating manual-intensive tasks.

Real Estate 90

Real Estate Communications MarTech Agency 90

Digiday

JULY 25, 2022

There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels — which Web3 observers have dubbed “the Big Four.”. The virtual real estate market is not limited to the blockchain, however.

Real Estate 101

Real Estate Non-Profit Finance Fashion 101

Adweek

SEPTEMBER 2, 2022

That is how Yujin Heo, CarMax's vp of creative, described the company's recent activation on The High Line, the elevated park along Manhattan's west side that runs through the bustling and high-end real estate-heavy neighborhoods of the.

Real Estate 279

Real Estate Marketing 279

Adweek

DECEMBER 12, 2022

Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. One morning.

Real Estate 279

Real Estate Finance Food 279

Martech Series

AUGUST 23, 2022

Zentap, a SaaS company that empowers real estate professionals with a true all-in-one marketing solution has launched a mobile app making it even easier for real estate agents to build their brand and generate new prospects. Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar.

Real Estate 82

Real Estate Marketing Education MarTech 82

Adweek

JANUARY 20, 2023

The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators. Emily Baker-White of Forbes spoke.

Real Estate 264

Real Estate 264

Adweek

DECEMBER 19, 2022

They would rather not waste away their real estate--which has been redesigned to accommodate collaborative work--but they also don't want people who prefer working from home to resign in protest. Agency executives want their people back in the office.

Real Estate 264

Real Estate Agency 264

Adweek

FEBRUARY 28, 2023

Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports.

Real Estate 263

Real Estate Food Marketing 263

Martech Series

JULY 20, 2022

RelPro, the fast-growing business development and relationship management solution for Financial & Professional Services, announced the integration of Commercial Real Estate data and Buyer Intent insights to further enhance and differentiate their Business Development Solutions for Business & Commercial Bankers.

Real Estate 84

Real Estate Finance MarTech Marketing 84

Martech Series

JULY 27, 2022

The latest product innovation is an industry-tailored solution for real estate agents and brokers looking to streamline their offline and online reach. Dubbed Everywhere Real Estate, it’s the latest industry-focused update to PostcardMania’s flagship digital/direct mail integration product, Everywhere Small Business.

Real Estate 95

Real Estate Marketing MarTech Advertising 95

Adweek

NOVEMBER 3, 2022

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

Real Estate 246

Real Estate Pop-Up Advertising 246

Martech Series

SEPTEMBER 2, 2022

iStaging accelerates the visualization of real estate properties for buyers and improves lead generation for real estate professionals with 3D virtual staging. The post istaging Introduces AI-Revamp, an Immersive Upgrade to Real Estate Virtual Tours appeared first on MarTech Series.

Real Estate 84

Real Estate MarTech Marketing 84

Digiday

DECEMBER 13, 2022

A “huge portion” of the media and internet companies tracked by Craig Huber, media analyst and founder of research and advisory firm Huber Research Partners, has reduced their real estate footprint to save on costs in the past two years, he said. Many are getting out of leases or subleasing excess real estate.

Real Estate 78

Real Estate Media Communications Marketing 78

Fuel Lines

JUNE 6, 2013

Louis Tampa Bay Washington, D.C.

Real Estate 277

Real Estate Manufacturing Education Media 277

Marketing Dive

NOVEMBER 3, 2022

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

Real Estate 99

Real Estate Marketing Media 99

Martech Series

JULY 28, 2022

The post Spotselfie Announces Disruptive Technology in Social Metaverse Advertising & Digital Real Estate Ownership appeared first on MarTech Series. .” Marketing Technology News: Sabbaticals In The Workplace: Tips For Rolling Out This Progressive Employee Perk.

Real Estate 81

Real Estate Advertising Social Advertising MarTech 81

AdvertiseMint

FEBRUARY 24, 2024

Are you looking for the best real estate Facebook ad examples and best practices? Facebook offers a great opportunity for real estate business agents and agencies to showcase properties and attract potential buyers. So, you need to study successful Facebook real estate ads examples. Layout exhibition.

Real Estate 52

Real Estate Video Ads Click Through Rate Audience 52

Digiday

MARCH 30, 2023

Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. Real estate is all about getting a customer into a home. Home has deep, deep emotional meaning and value.

Real Estate 74

Real Estate Marketing ROI Agency 74

Playwire

MAY 20, 2024

Key Points Real estate data offers uniquely, powerful insights that can be highly impactful for an entire host of brands across many verticals.

Real Estate 52

Real Estate Audience Cookies Advertising 52

Digiday

OCTOBER 15, 2023

The housing market continues to be a point of contention for people grappling with hiked interest rates, inflated rents and low housing supply. With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. Zillow estimates the U.S.

Brand Awareness 98

Brand Awareness Real Estate Marketing Media 98

AdExchanger

MAY 22, 2024

But Paramount hasn’t profited from sunglass sales or Montana real estate. “We Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason.

Ad network 130

Ad network Real Estate 130

Seth Godin

JUNE 16, 2024

The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. Multiply this by 500 different hustlers in a dozen industries, and now the open nature of the phone is gone forever.

Real Estate 139

Real Estate Communications 139

Martech Series

JUNE 7, 2022

Buying Buddy IDX CRM real estate lead capture and customer relationship management (CRM) system now offers an enhanced WordPress IDX plugin. Buying Buddy now gives brokers the most accurate and robust, up-to-date data for displaying MLS real estate listings and marketing properties online.

Real Estate 82

Real Estate SEO MarTech Marketing 82

Martech Series

FEBRUARY 2, 2023

Real estate CRM Wise Agent announced the addition of AI Writing Assistant, an AI content writing aide, to their platform. Real estate CRM Wise Agent announced the addition of AI Writing Assistant, an AI content writing aide, to their platform. OpenAI is considered the leading AI research and deployment company.

Real Estate 88

Real Estate MarTech Marketing 88

Fuel Lines

FEBRUARY 26, 2013

The 1992 movie, Glengarry, Glen Ross , was about a group of desperate and struggling real estate agents. The use of the AIDA Formula can simplify your content marketing. Alec Baldwin plays the role of their sales motivator.

Agency 279

Agency Real Estate Marketing Communications 279

Seth Godin

JULY 2, 2023

Or perhaps it’s the front desk person who can’t be bothered to bring the extra energy that the architect, real estate professionals and builders brought to the hotel you just opened. And then a lazy brand manager decided to plaster “Sale-A-Bration” signs all over their windows.

Real Estate 138

Real Estate Food 138

Seth Godin

OCTOBER 9, 2024

Sunk costs: If you’ve invested time or money in something (a law degree, a piece of real estate, a bag of chips) that money is gone. Every time we choose to do something, we’re choosing not to do something else. All you have left is what you bought, and that is a gift… a gift from your former self.

Real Estate 132

Real Estate 132