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Serhant Is Bringing Real Estate Into the Modern Era

Adweek

But how did he come to found Serhant, which is truly transforming the real estate industry? Founded in New York in 2020, Serhant is a real estate and media company with a vision to change the way real estate is sold.

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7 Real Estate Marketing Strategies That Drive Results

Ad Rants

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. In real estate, most people will discover a property for the first time in the same way: through an online real estate listing.

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Estate Media Is Ready to Revolutionize the Real Estate Business

Adweek

Real estate isn't always a topic that receives a warm welcome in conversations. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.

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Get Your Brand In on the Ground Floor of Real Estate Entertainment

Adweek

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content.

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Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad

Adweek

Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it.

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Two Decades Ago, Corcoran Group CMO Christina Panos Revolutionized Real Estate Marketing. Here’s How.

Adweek

It was 2004, and the luxury real estate firm at 660 Madison Ave. Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson.

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These Real Estate Ads Take Neighbor Antics to Absurd New Heights

Adweek

French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker's control: the neighbors.