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When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad realestate to advertisers. . Marketplace.
At times, if you do not have an ad of the right size, the ad network might not allow your ad to go on certain devices thus resulting in lost potential users Leverage different formats Interstitial ads and RichMedia ads are a powerful tool to show ads to users with a wide plethora of benefits.
Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a richmedia interstitial ad. By leveraging maximum realestate on the mobile screen, developers can deliver an engaging ad experience to users and significantly boost monetization.
To boost the email forwarding rate, you can use the principle of gamification or add richmedia elements to make the emails more aesthetic. Your subscribers will be more likely to share your email and forward it if it has something unique in it. Bring freshness to the inbox of your subscribers and they will surely spread the word.
With up to 4x more realestate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.
On an average, tablets offer upto 4X more realestate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.
The mantra of realestate is location, location, location. getting targeted individuals to visit your site, check out your social media profiles, download your app or make a purchase is easier than it would be on a mobile site or other browser-based environment. percent for richmedia advertising.
This format is highly annoying on mobile devices, where screen realestate is limited, and users have a lower tolerance for delays. Interactive ads Interactive ad formats, such as expandable banners or richmedia ads, encourage users to interact with the content.
Owing to a limited screen realestate, easily accessible advertising tools, and lower price point for search ads, mobile ads continue to offer a better, more affordable alternative for promoting your brand to the masses. Using contextual targeting across all Android devices, and creative, video-first optimizations, they observed a 2.5x
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